With around 2.77 billion users using online social media platforms nowadays, it is becoming more attractive for business retailers to reach and to connect to more potential clients through social media. However, providing more effective recommendations to grab clients’ attention requires a deep understanding of users’ interests. Given the enormous amounts of text and images that users share in social media, deep learning approaches play a major role in performing semantic analysis of text and images. Moreover, object localisation and pixel-by-pixel semantic segmentation image analysis neural architectures provide an enhanced level of information. However, to train such architectures in an end-to-end manner, detailed datasets with specific meta-data are required. In our paper, we present a complete framework that can be used to tag images in a hierarchical fashion, and to perform object localisation and semantic segmentation. In addition to this, we show the value of using neural word embeddings in providing additional semantic details to annotators to guide them in annotating images in the system. Our framework is designed to be a fully functional solution capable of providing fine-grained annotations, essential localisation and segmentation services while keeping the core architecture simple and extensible. We also provide a fine-grained labelled fashion dataset that can be a rich source for research purposes.

Instagram as an online photo-sharing and social-networking service is becoming more powerful in enabling fashion brands to ramp up their business growth. Nowadays, a single post by a fashion influencer attracts a wealth of attention and a magnitude of followers who are curious to know more about the brands and style of each clothing item sitting inside the image. To this end, the development of efficient Deep CNN models that can accurately detect styles and brands have become a research challenge. In addition, current techniques need to cope with inherent fashion-related data issues. Namely, clothing details inside a single image only cover a small proportion of the large and hierarchical space of possible brands and clothing item attributes. In order to cope with these challenges, one can argue that neural classifiers should become adapted to large-scale and hierarchical fashion datasets. As a remedy, we propose two novel techniques to incorporate the valuable social media textual content to support the visual classification in a dynamic way. The first method is adaptive neural pruning (DynamicPruning) in which the clothing item category detected from posts' text analysis can be used to activate the possible range of connections of clothing attributes' classifier. The second method (DynamicLayers) is a dynamic framework in which multiple-attributes classification layers exist and a suitable attributes' classifier layer is activated dynamically based upon the mined text from the image. Extensive experiments on a dataset gathered from Instagram and a baseline fashion dataset (DeepFashion) have demonstrated that our approaches can improve the accuracy by about 20% when compared to base architectures. It is worth highlighting that with Dynamiclayers we have gained 35% accuracy for the task of multi-class multi-labeled classification compared to the other model.