Nowadays much emphasis is given to innovative procurement in the road construction sector. However, typical discussions about it do not focus on all the stakeholders involved in the process and all aspects. However, one cannot forget that procurement is a complex system, and everyone’s perspective is important for success. This paper looks at the worldviews of stakeholders in the road construction industry. The Q methodology is used to analyse the subjectivity of the worldviews. As a result, it is possible to look deeper into the perspectives and to see what each stakeholder sees as most important, and also to compare different worldviews among stakeholders.