This thesis analyzes how cycling is discursively constructed within Swedish transport policy and public discourse, examining why cycling remains marginal in practice despite sustainability ideals. Adopting a Critical Discourse Analysis (CDA) approach, the research investigates texts from four domains – national transport plans, cycling-specific policy documents, advocacy publications, and grassroots media (Reddit forums) – using corpus linguistic tools (word frequency, keyword, and collocation analyses via AntConc) to identify dominant narratives and frames. The analysis focuses on how language choices frame cycling (what is emphasized or omitted) and the implications of those framings. The findings reveal that official policy discourse depicts cycling in technocratic and instrumental terms – as a beneficial but secondary mode of travel, often framed as a local or individual matter (infrastructure and safety) -largely avoiding conflict or social equity issues. In national planning texts, cycling is a peripheral issue in a car-centered paradigm, indicating and reinforcing its low priority.In contrast, advocacy and expert discourse from non-profit associations and research institutes explicitly challenge this status quo, redefining cycling as a solution to critical challenges such as environmental sustainability and wellness, as well as a right that is currently under-supported, thereby highlighting what the official narrative leaves unsaid. At the same time, grassroots civil society discourse on Reddit offers an on-the-ground perspective: cycling is full of personal experiences, emotions, sharp humor and frustration, vividly depicting a picture of everyday struggles that formal policy texts ignore. Within these areas, the study found different narratives: the state’s cautious, systemsoriented vision, advocates’ calls for change, and citizens’ real-life responses to cycling. Notably, aspects of social justice, cultural norms, and the everyday pleasures and frustrations of cycling are underrepresented in national policy discourse-a discursive gap that may hinder efforts to elevate cycling. The thesis concludes that shifting transport narratives to integrate these different storylines (sustainability, equity and lived experience) is key to legitimizing cycling as a mainstream mode of transport. By illuminating the power of discourse in influencing transport policy, this work contributes to mobility policy studies and offers insight into bridging the gap between policy rhetoric and practice for sustainable and inclusive transportation.