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Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
KTH, Skolan för industriell teknik och management (ITM), Industriell ekonomi och organisation (Inst.), Industriell marknadsföring. University of KwaZulu-Natal, South Africa .
2014 (engelsk)Inngår i: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 38, nr 6, s. 642-649Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

There has been very little research conducted into sustainable consumption patterns, knowledge and attitudes in relation to environmentally friendly packaging in South Africa. Market research that has been conducted in relation to sustainable consumption has largely been based on overseas studies and is therefore limited in that its reflection of information is from a first world country perspective. Environmental knowledge has been found to impact environmentally friendly behaviour both directly and indirectly. Both quantitative and qualitative data were collected to investigate South African respondents' understanding (knowledge) and perceptions of environmentally friendly packaging as well as the extent to which they exhibited green behaviour with regard to environmentally friendly packaging activities such as reusing and recycling. The data gathered for this study were collected by means of a questionnaire distributed to respondents using snowball sampling through Facebook networks. The snowball sample required respondents to answer the questionnaire and pass it on to other Facebook users. The unique benefit of this study is that it is conducted in a developing nation where issues such as sustainable consumption are new and evolving. There is limited promotion or implementation of environmentally responsible practices by authorities or industry. South African consumers in this study were found to exhibit limited knowledge of what environmentally friendly packaging is, how to differentiate it from normal packaging, as well as its benefits. However, actions are even less evident with regard to environmentally friendly packaging. Recommendations of how to improve knowledge as well as facilitate purchase of environmentally friendly packaging are provided.

sted, utgiver, år, opplag, sider
2014. Vol. 38, nr 6, s. 642-649
Emneord [en]
Environmentally friendly packaging, green marketing, green consumers, packaging
HSV kategori
Identifikatorer
URN: urn:nbn:se:kth:diva-157015DOI: 10.1111/ijcs.12136ISI: 000344323900010Scopus ID: 2-s2.0-84911974835OAI: oai:DiVA.org:kth-157015DiVA, id: diva2:768877
Merknad

QC 20141205

Tilgjengelig fra: 2014-12-05 Laget: 2014-12-04 Sist oppdatert: 2017-12-05bibliografisk kontrollert

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Totalt: 145 treff
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