Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Online Engagement in the Eye of the Young Beholder: A study on what youth appreciate on mobile-friendly websites
KTH, School of Electrical Engineering and Computer Science (EECS), Media Technology and Interaction Design, MID.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Today's youth use their mobile phones in the same way as earlier generations used their computers. Therefore, web designers need to make websites mobile-friendly when aiming for the younger generation’s attention. In collaboration with Ashoka and Raoul Wallenberg Academy, within a project named Changemakers’ Yard, this thesis investigates what factors in terms of content and design youth in the age of 16-23 appreciate on a mobile application or website. The outcome of the thesis aims to guide web designers on what to keep in mind when designing mobile applications or websites for today’s youth. A quantitative and qualitative research was done by performing interviews, an online survey and two customized lectures with the target group. Data and comments from the research were then analyzed and summarized to form a paper prototype which was developed into a digital prototype. Both prototypes were evaluated via user tests with the target group. Finally, ten guidelines were compiled on what youth appreciate when it comes to the content and design on mobile-friendly websites. The guidelines focused on communication and usability, as well as site owners taking responsibility for updates and minimize the amount of data used. The responsibility of keeping the website updated as well as minimizing the amount of data, were both new findings. In addition, arguing against prior research, there were indications of differences between the genders regarding preferred content.

Abstract [sv]

Dagens unga använder sina mobiltelefoner på samma sätt som tidigare generationer har använt sina datorer. Således behöver webbdesigners göra mobilvänliga hemsidor när de riktar sig mot den yngre generationen. I samarbete med projektet Changemakers' Yard, som leds av Ashoka och Raoul Wallenberg Academy, kommer denna rapport undersöka vilka faktorer inom innehåll och design som unga i åldersspannet 16-23 uppskattar hos mobila applikationer och hemsidor. Utfallet av rapporten syftar till att guida webbdesigners till vad de bör tänka på när de designar mobila applikationer och hemsidor för unga idag. En kvantitativ och kvalitativ research utfördes genom intervjuer, en online-enkät samt två anpassade lektioner med målgruppen. Data och kommentarer från denna research analyserades sedan och sammanställdes till en pappersprototyp som utvecklades till en digital prototyp. Båda prototyperna testades genom användartester med målgruppen. Slutligen sammanställdes tio guidelines om vad unga uppskattar beträffande innehåll och design på mobilvänliga hemsidor. Guidelines rörde främst kommunikation ochanvändbarhet, såväl som att ägarna till sidan tar ansvar för uppdateringar och minimering av mängden data som används. Ansvaret för uppdateringar och att minska mängden data var båda nya upptäckter. I strid mot tidigare research fanns även indikationer på att det kan finnas en skillnad mellan könen vad gäller uppskattat innehåll.

Place, publisher, year, edition, pages
2018.
Series
TRITA-EECS-EX ; 2018:109
Keywords [en]
Youth, Design, Content, Mobile-friendly websites, Webdesign, User Experience, Smartphones
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:kth:diva-226911OAI: oai:DiVA.org:kth-226911DiVA, id: diva2:1202334
External cooperation
Antrop; Ashoka; Raoul Wallenberg Academy
Educational program
Master of Science in Engineering - Media Technology
Presentation
2018-04-18, 10:15 (English)
Supervisors
Examiners
Available from: 2018-05-31 Created: 2018-04-27 Last updated: 2018-05-31Bibliographically approved

Open Access in DiVA

fulltext(3387 kB)121 downloads
File information
File name FULLTEXT01.pdfFile size 3387 kBChecksum SHA-512
5fe42b5a18ad1f7d82301948d7078277e5cc237d349237211aaf8013c375e197db18896cd3da6e91c4f29be094d37b3f9b4f7b2a1fb0a9cb164a15e065da1f74
Type fulltextMimetype application/pdf

By organisation
Media Technology and Interaction Design, MID
Human Computer Interaction

Search outside of DiVA

GoogleGoogle Scholar
Total: 121 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 963 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf