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Livsmedelshandel i webbutiker: En tillgänglighetsundersökning med WCAG 2.0
KTH, School of Electrical Engineering and Computer Science (EECS).
KTH, School of Electrical Engineering and Computer Science (EECS).
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Grocery shopping in online stores : An accessibility study with WCAG 2.0 (English)
Abstract [sv]

Undersökningen ämnar utreda och utvärdera hur tillgängligheten är i svenska webbutiker för livsmedel. Detta med syftet att upplysa livsmedelsbranschen kring om hur tillgänglighet prioriteras idag, för att på så sätt bidra till att diskussionen kring ämnet blir mer aktiv. Undersökningen innefattade sju svenska livsmedelsbutiker på webben: Ica, Coop, Mat.se, Mathem.se, Willys, Hemköp och City Gross. I varje webbutik utvärderades tillgängligheten på tre webbsidor: startsidan, produktsidan för Arla 1 liter mellanmjölk samt kassan. Utgångspunkten för att utvärdera tillgängligheten på dessa webbsidor var webbstandarden WCAG 2.0, som är den rekommenderade standarden från W3C för att utvärdera tillgänglighet på webben. Undersökningen utfördes med hjälp av utvärderingsverktyg AChecker samt manuella utvärderingar. Resultatet visade att det skiljer mycket mellan olika webbutiker vad gällande tillgängligheten enligt tillgänglighetsstandarden WCAG 2.0. Gemensamt för alla webbutiker var att ingen av dessa uppfyllde den lägsta nivån för WCAG 2.0, nivå A. City Gross bröt mot flest riktlinjer medan Willys bröt mot minst antal riktlinjer i WCAG 2.0. Detta tyder på att tillgängligheten inte prioriteras i dessa webbutiker för livsmedel.

Abstract [en]

This study aims to evaluate the state of web accessibility in online grocery stores in Sweden. This with the aim of informing the food industry about how accessibility is prioritized today, in order to contribute, to the discussion about this subject becoming more active. The survey included seven Swedish grocery stores on the web: Ica, Coop, Mat.se, Mathem.se, Willys, Hemköp and City Gross. In each web store, accessibility was evaluated on three web pages: the start page, the product page for 1 liter of milk of the brand Arla and the checkout page. The starting point for evaluat-ing accessibility on these web pages was the WCAG 2.0 web standard, which is the recommended standard from the W3C to evaluate accessibility on the web. The study was conducted using an evaluation tool AChecker as well as manual evaluations. The result showed that there is a lot of difference between different web stores regarding accessibility according to WCAG 2.0 acces-sibility standards. Common to all online stores was that none of them met the lowest level of WCAG 2.0, Level A. City Gross broke against the most number of guidelines while Willys broke against the fewest number of guidelines in WCAG 2.0. Which indicates that accessibility is not a priority in these online grocery stores.

Place, publisher, year, edition, pages
2018. , p. 12
Series
TRITA-EECS-EX ; 2018:287
Keywords [sv]
webben, tillgänglighet, e-handel, livsmedel, webbstandarder, WCAG 2.0, utvärderingsverktyg
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-229761OAI: oai:DiVA.org:kth-229761DiVA, id: diva2:1214393
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2018-08-29 Created: 2018-06-06 Last updated: 2018-08-29Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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