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A Business Model Perspective on Additive Manufacturing
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Management.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Management.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Ett affärsmodellsperspektiv på additiv tillverkning (Swedish)
Abstract [en]

Additive manufacturing (AM) is an immature manufacturing technology which is often considered to have the potential of disrupting the manufacturing industry and many industrial companies are currently investigating how they can position themselves within the AM market. Technological innovations alone are often insufficient to fully exploit the benefits of new technology and requires to be accompanied with business model innovation. Consequently, companies face challenges to find guidance related to the application of AM; what to offer and to whom (value proposition), how to deliver such offering (value creation) and how to capture the profit (value capture) – that is, how to structure an AM business model. Therefore, this research investigates how large incumbent manufacturing companies tackle the emerging AM market from a business model perspective. The research unpacks the common themes within three business model components (value proposition, value creation and value capture) in the context of an AM business model, where theme 5 is contradicted by theory and by several other themes: 1. Immature demand 2. Internal cases as a starting point 3. Knowledge offerings 4. End-to-end solutions 5. Broad customer focus 6. Start in a technology niche, then expand 7. Invest in machines to learn AM 8. Change in designer mindset required 9. Partnerships to drive the AM market forward 10. A shift in power 11. Close customer relations 12. It is a race to the market The research is based on a multiple-case study consisting of 16 interviews at six different companies and two universities.

Abstract [sv]

Additiv tillverkning (AM) är en omogen tillverkningsteknik som anses ha potential att kraftigt påverka den tillverkande industrin och många företag närmar sig nu AM för att undersöka hur de kan ta en stark position på marknaden. Teknologiska innovationer i sig är ofta otillräckliga för att till fullo utnyttja fördelar med ny teknik och därför krävs även innovation av affärsmodeller. Det kan vara svårt för företag att hitta argument och stöd för hur en affärsmodell inom AM ska struktureras, det vill säga avgöra vad som ska erbjudas och till vem (value proposition), hur erbjudandet ska levereras (value creation) och hur vinsten ska tillvaratas (value capture). Därför undersöker den här studien hur stora tillverkande företag möter den växande AM-marknaden utifrån ett affärsmodellsperspektiv. Forskningen påvisar gemensamma teman inom tre affärsmodellskomponenter (value proposition, value creation, value capture) i en AM-kontext, där tema 5 motsägs både av teorin och av flera andra teman: 1. Omogen efterfrågan 2. Starta med interna uppdrag 3. Kunskapserbjudanden 4. Helhetslösningar 5. Brett kundfokus 6. Börja i en tekniknisch, expandera sedan 7. Investera i maskiner för att bygga kunskap 8. Behov av förändring i designers tankesätt 9. Partnerskap för att driva AM-marknaden framåt 10. Maktpositionen skiftar 11. Nära kundrelationer 12. Det pågår ett race till marknaden Forskningen är baserad på en multipel fallstudie som inkluderar 16 intervjuer på sex olika företag och två universitet.

Place, publisher, year, edition, pages
2018. , p. 102
Series
TRITA-ITM-EX ; 2018:215
Keywords [en]
additive manufacturing, business models, Gartner’s hype cycle
Keywords [sv]
additiv tillverkning, affärsmodeller, Gartner’s hype cycle
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:kth:diva-239665OAI: oai:DiVA.org:kth-239665DiVA, id: diva2:1266845
Subject / course
Industrial Economy and Entrepreneurship
Educational program
Master of Science - Industrial Engineering and Management
Presentation
2018-06-07, 00:00 (English)
Supervisors
Examiners
Available from: 2018-11-29 Created: 2018-11-29 Last updated: 2018-11-29Bibliographically approved

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