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UI designs for asking for permission to publish users' feedback
KTH, School of Electrical Engineering and Computer Science (EECS).
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This paper reports the results from a study investigating the effect of three different UI designs for adding a question about the right to publish the user's answer on a Net Promoter Score survey. Net Promoter Score surveys are used in marketing to garner shares on social media by a company's satisfied customers. The question that was added to the web survey was “Can we use your review on our website?” and it was placed on the same page as the question asking for a review, in a pop-up, or on a separate page. The results show that asking the question does not affect the number of shares on social media. As long as the question is placed so it cannot be seen until after the user has written a review, it does not affect the number of reviews, independently of whether or not the user can go back and edit their review. About 71% of people who had written a review agreed to let it be published.

Abstract [sv]

I det här dokumentet rapporteras resultaten från en studie som undersöker effekten av tre olika UI designs för att lägga till en fråga om rätten att publicera användarens svar i ett Net Promoter Score-formulär. Net Promoter Score-formulär används i marknadsföring för att samla delningar på sociala medier från ett företags nöjda kunder. Frågan som lagts till i webbformuläret var “Kan vi använda din recension på vår hemsida?” och den placerades på samma sida som frågan om en recension, i en popup eller på en separat sida. Resultaten visar att frågan inte påverkar antalet delningar på sociala medier. Så länge frågan är placerad så den inte kan ses tills användaren har skrivit en recension, påverkar den inte antalet recensioner oberoende av om användaren kan gå tillbaka och redigera sin recension eller inte. Omkring 71% av depersoner som skrivit en recension tillät den att publiceras.

Place, publisher, year, edition, pages
2018.
Series
TRITA-EECS-EX ; 2018:696
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-241081OAI: oai:DiVA.org:kth-241081DiVA, id: diva2:1276893
Supervisors
Examiners
Available from: 2019-01-10 Created: 2019-01-09 Last updated: 2019-01-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf