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Global affärsmodellering och digitalisering
KTH, School of Industrial Engineering and Management (ITM), Sustainable production development.
KTH, School of Industrial Engineering and Management (ITM), Sustainable production development.
2019 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Global business modelling and digitalization (English)
Abstract [sv]

Följande examensarbete har genomförts inom Högskoleingenjörsutbildningen i Maskinteknik, Industriell Ekonomi och Produktion vid Kungliga Tekniska Högskolan, Institutionen för Hållbar Produktionsutveckling. Studien har utförts på uppdrag av Alfa Laval Lund AB, vid enheten Business Unit GPHE, under vårterminen 2019.

Målet med detta arbete har varit att utföra en kartläggning av intressenter i det digitala ekosystemet, identifiera kundbehov och aktörer på marknaden inom området prediktivt underhåll och uppkopplade produkter samt att definiera möjliga affärsmodeller. Alfa Lavals förväntningar av projektet har varit att resultatet skall understödja uppfyllelse av kundernas behov samt att bolaget skall erhålla en överblick av det digitala ekosystem som idag växer fram.

Under genomförandet har metoder såsom research av intressenter samt intervjuer varit centrala. Efterforskningar av bolag har skett med avsikten att utforma en kartläggningsmodell. Intervjuer med aktörer och slutkund har varit till stöd för att undersöka i vilka fall uppkoppling skapar kundvärde samt för att få en helhetssyn kring andra spelares strategier inom digitaliseringen. Litteraturstudier har omfattat information beträffande Internet of Things, Connectivity, Industri 4.0, prediktivt underhåll samt affärsmodellering.

Resultatet har visat att de mest förekommande kundbehoven är statusmonitorering av utrustning, prediktivt underhåll och högre produktivitet med flera, vilka alla har anknytning till att kunden vill minska sina kostnader. För det digitala ekosystemet kan det konstateras att det aktuella läget är ganska splittrat samt att det ständigt dyker upp nya lösningar och spelare som försöker positionera sig på marknaden. Studien visar likaledes att uppkopplingen till internet bidrar till uppkomst av nya erbjudanden i form av tjänster, varför det förekommer ett ökat behov av att implementera nya serviceinriktade affärsmodeller med nya intäktsströmmar baserade på prenumerationer.

Abstract [en]

This thesis degree project has been submitted for the degree program in Mechanical Engineering, Industrial Business Administration and Manufacturing, at KTH Royal Institute of Technology, Department of Sustainable Production Development. The study has been carried out on behalf of Alfa Laval AB, Business Unit GPHE, during the spring term 2019.

The goal of this thesis has been to perform a survey of interests in the digital ecosystem, identify customer needs and market players in the field of predictive maintenance and connected products, along with suggesting on possible business models. Alfa Laval’s expectations have been to receive anover view of the currently emerging digital ecosystem and that the project should support the fulfillment of customer needs.

Interviews and research of stakeholders have been central methods during the implementation. In the project an investigation was made of different companies to design a mapping model. The study included in-person interviews with market players and end customers to support the survey on cases in which connectivity creates customer value and also to get an overview of strategies used by different market players in digitization. The literature studies have covered topics regarding Internet of Things, Connectivity, Industry 4.0, predictive maintenance and business modelling.

The result has shown that the most common customer needs are asset status monitoring, predictive maintenance, higher productivity and others, all of which are related to the customer’s desire of achieving cost reduction. For the digital ecosystem, it can be stated that the current situation is fragmented and that there is a constant emergence of new solutions with quick implementations and new players trying to position themselves in the market. The study also shows that connectivity contributes to the development of new types of services, thus causing an increased need of implementation of new service-oriented business models with new revenue streams based on subscriptions.

Place, publisher, year, edition, pages
2019.
Keywords [en]
nternet of Things, Connectivity, Industry 4.0, Predictive maintenance, Digitalization, Digital ecosystems, Identification of customer needs, Mapping of companies, Business modelling
Keywords [sv]
Internet of Things, Uppkoppling, Industri 4.0, Prediktivt underhåll, Digitalisering, Digitala ekosystem, Identifiering av kundbehov, Kartläggning av aktörer, Affärsmodellering
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-255879OAI: oai:DiVA.org:kth-255879DiVA, id: diva2:1342683
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Examiners
Available from: 2019-08-14 Created: 2019-08-14

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