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Transition from physical to online shopping alternatives due to the COVID-19 pandemic: A case study of Italy and Sweden
KTH, School of Industrial Engineering and Management (ITM), Centres, Integrated Transport Research Lab, ITRL.ORCID iD: 0000-0002-0575-5213
KTH, School of Industrial Engineering and Management (ITM), Centres, Integrated Transport Research Lab, ITRL.
University of Natural Resources and Life Sciences (BOKU), Vienna, Austria.
KTH, School of Industrial Engineering and Management (ITM), Centres, Integrated Transport Research Lab, ITRL.ORCID iD: 0000-0003-2011-6273
2023 (English)In: Transportation Research Part A: Policy and Practice, ISSN 0965-8564, E-ISSN 1879-2375, Vol. 171, article id 103644Article in journal (Refereed) Published
Abstract [en]

Using 530 responses from an online questionnaire, this study aims to investigate the transition from physical to online shopping alternatives during the first wave of the COVID-19 pandemic at the individual level. The focus areas of the study are Sweden and Italy, two European countries that implemented contrasting prevention measures. This study analyses the impacts of the pandemic on the transition to online shopping activities, and identifies who among the respondents changed their shopping behaviour the most and how; and what the different shopping strategies are and who adopted them. Multivariate statistical analyses, including linear and binary logistic regressions and multinomial logit models, were used to analyse the dataset. In the analysis, the dataset was split between Italy and Sweden to take into account the contrasting prevention measures and the different social and economic backgrounds of the two countries; the results of this study confirm and highlight these differences. Moreover, the socio-demographic and household structures of the respondents were found to influence the amount and the direction of change in shopping behaviour during the first wave of the pandemic. The study also indicates some policies that can be implemented and/or further strengthened to increase the resilience of citizens in facing pandemics and to derive benefit from the behavioural changes that took place during the first wave of the pandemic.

Place, publisher, year, edition, pages
Elsevier BV , 2023. Vol. 171, article id 103644
Keywords [en]
Behavioural change, COVID-19, Online shopping, Prevention measures
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-330985DOI: 10.1016/j.tra.2023.103644ISI: 001035781500001PubMedID: 36960356Scopus ID: 2-s2.0-85150774941OAI: oai:DiVA.org:kth-330985DiVA, id: diva2:1780048
Note

QC 20230705

Available from: 2023-07-05 Created: 2023-07-05 Last updated: 2023-08-10Bibliographically approved

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Andruetto, ClaudiaBin, ElisaPernestål Brenden, Anna

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