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Mobile music business models in Asia’s emerging markets
KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.
KTH, School of Electrical Engineering and Computer Science (EECS), Computer Science, Communication Systems, CoS, Radio Systems Laboratory (RS Lab). KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.ORCID iD: 0000-0001-9525-0712
KTH, School of Electrical Engineering and Computer Science (EECS), Computer Science, Communication Systems, CoS. KTH, School of Information and Communication Technology (ICT), Centres, Center for Wireless Systems, Wireless@kth.ORCID iD: 0000-0002-9554-0071
KTH, School of Information and Communication Technology (ICT).
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Number of Authors: 62013 (English)In: 12th International Conference on Mobile Business, ICMB 2013, Association for Information Systems , 2013Conference paper, Published paper (Refereed)
Abstract [en]

In the telecom business, there has been a heavy competition from Internet, media and handset vendors companies. These over-the-top (OTT) players offer compiling telecom services, cause a transformation in the telecom business ecosystem, and the most challenging services posed here are media services. China, India and Indonesia, as world’s emerging markets in Asia, are predicted to take the largest share in the global mobile traffic explosion by 2015. It is critical for mobile network operators (MNOs) in this region to explore strategy for mobile media services, as mobile broadband is likely preferred compared to fixed broadband. In this paper, we analyze and compare mobile music business models used in these markets and structure the relation models between the key actors, using Actors, Relations and Business Activities (ARA) model. We present the economic models that are emerging, and an insight of why and how these multitudes actors are betting on currently. We found that the MNOs generally have a much stronger position compared to their counterparts in the developed markets, and the personalization services, like ring-back tone, are still a huge success. The actors tend to deliver the services by their own, rather than to collaborate in a horizontal business setting.

Place, publisher, year, edition, pages
Association for Information Systems , 2013.
Keywords [en]
Actor cooperation, business models, digital music, emerging markets, media services, mobile broadband services
National Category
Business Administration Computer Systems
Identifiers
URN: urn:nbn:se:kth:diva-332058Scopus ID: 2-s2.0-85075371096OAI: oai:DiVA.org:kth-332058DiVA, id: diva2:1783052
Conference
12th International Conference on Mobile Business, ICMB 2013, Berlin, Germany, Jun 13 2013 - Jun 10 2013
Note

QC 20230718

Available from: 2023-07-18 Created: 2023-07-18 Last updated: 2023-07-18Bibliographically approved

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Markendahl, JanTollmar, KonradHuang, Jin

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Aidi, LailiMarkendahl, JanTollmar, KonradSelvakumar, EkambarHuang, Jin
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Center for Wireless Systems, Wireless@kthRadio Systems Laboratory (RS Lab)Communication Systems, CoSSchool of Information and Communication Technology (ICT)Information Science and Engineering
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