Networks of interconnected neurons communicating through spiking signals offer the bedrock of neural computations. Our brain's spiking neural networks have the computational capacity to achieve complex pattern recognition and cognitive functions effortlessly. However, solving real-world problems with artificial spiking neural networks (SNNs) has proved to be difficult for a variety of reasons. Crucially, scaling SNNs to large networks and processing large-scale real-world datasets have been challenging, especially when compared to their non-spiking deep learning counterparts. The critical operation that is needed of SNNs is the ability to learn distributed representations from data and use these representations for perceptual, cognitive and memory operations. In this work, we introduce a novel SNN that performs unsupervised representation learning and associative memory operations leveraging Hebbian synaptic and activity-dependent structural plasticity coupled with neuron-units modelled as Poisson spike generators with sparse firing (similar to 1 Hz mean and similar to 100 Hz maximum firing rate). Crucially, the architecture of our model derives from the neocortical columnar organization and combines feedforward projections for learning hidden representations and recurrent projections for forming associative memories. We evaluated the model on properties relevant for attractor-based associative memories such as pattern completion, perceptual rivalry, distortion resistance, and prototype extraction.