Multimodal Large Language Models (MLLMs) are commonly evaluated using costly annotated multimodal benchmarks. However, these benchmarks often struggle to keep pace with the rapidly advancing requirements of MLLM evaluation. We propose GenCeption, a novel and annotation-free MLLM evaluation framework that merely requires unimodal data to assess inter-modality semantic coherence and inversely reflects the models' inclination to hallucinate. Analogous to the popular DrawCeption game, GenCeption initiates with a non-textual sample and undergoes a series of iterative description and generation steps. Semantic drift across iterations is quantified using the GC@T metric. Our empirical findings validate GenCeption's efficacy, showing strong correlations with popular MLLM benchmarking results. GenCeption may be extended to mitigate training data contamination by utilizing ubiquitous, previously unseen unimodal data.