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Barriers to further commercialization of NFC pilots in Western Europe
KTH, Skolan för informations- och kommunikationsteknik (ICT), Kommunikationssystem, CoS, Radio Systems Laboratory (RS Lab). KTH, Skolan för informations- och kommunikationsteknik (ICT), Centra, KTH Center för Trådlösa System, Wireless@kth.ORCID-id: 0000-0001-8350-9440
2013 (engelsk)Inngår i: The Second International Cashless Society Roundtable (ICSR) / [ed] Fergal Carton and Jonas Hedman, 2013, s. 39-41Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

A mobile payment can be performed in various ways. For example, the Near Field Technology (NFC) integrated with mobile devices provides an opportunity of a contactless mobile payment. However, it is not only payment. The NFC can further expand functionality of mobile phones and enrich consumer experience. Indeed, added value services created by the NFC include mobile ticketing, loyalty applications, smart advertisement, informational service, physical and logical access, and other functionalities.

However, despite NFC potential to create added value we cannot witness its wide penetration and global spread unless some successful solutions are implemented on a national level. The research aims to define the barriers preventing NFC pilots from entering commercialization stage in Western Europe. Commercialization of NFC mobile solutions needs to overcome a range of barriers and obstacles predefined by macro- and micro-environmental conditions, and individual factors related to consumers, which are analized in this research.

sted, utgiver, år, opplag, sider
2013. s. 39-41
Emneord [en]
Near Field Communication, NFC Mobile Payment, Macro-environmental factors, Micro-level factors, Individual factors
HSV kategori
Forskningsprogram
SRA - Informations- och kommunikationsteknik
Identifikatorer
URN: urn:nbn:se:kth:diva-133714OAI: oai:DiVA.org:kth-133714DiVA, id: diva2:662956
Konferanse
The Second International Cashless Society Roundtable (ICSR), Dublin, Ireland, 17-18 April, 2013
Forskningsfinansiär
Wireless@kth, 6469
Merknad

QC 20131128

Tilgjengelig fra: 2013-11-08 Laget: 2013-11-08 Sist oppdatert: 2013-11-28bibliografisk kontrollert

Open Access i DiVA

Apanasevic_Barriers_to_Further_Commercialization_of_NFC_Pilots(151 kB)243 nedlastinger
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