Gender Stereotyping in Financial Advisors’Assessment of Customers
2016 (English)In: Financial Literacy and the Limits of Financial Decision-Making / [ed] Harrison, Tina, Springer, 2016, 1, 260-280 p.Chapter in book (Refereed)
This article presents the results of a comparison of male and female advisors’ assessment of their customers. The findings from the empirical material, consisting of 361 advisors’ answers to a questionnaire, show significant evidence that advisors assess their customers differently depending not only on customer gender, but also according to their own gender. The investigated variables are the advisors’ assessment of consumers’ perception of their own risk tolerance, customer satisfaction with the advisor, customer trust in the advisor, customer likelihood to follow the advice given and advisors’ ratings of customer financial literacy. Male advisors rated consumers’ answers higher than did their female colleagues for all variables, with the exception of advisors’ ratings of consumer financial literacy. Advisors and their employers in the financial services industry, as well as policymakers, should be aware of the possible association between advisor gender and potential gender stereotyping of clients.
Place, publisher, year, edition, pages
Springer, 2016, 1. 260-280 p.
advisor, financial services, gender, risk tolerance, overconfidence
Research subject Business Studies
IdentifiersURN: urn:nbn:se:kth:diva-193605DOI: 10.1007/978-3-319-30886-9_13ISBN: 978-3-319-30885-2OAI: oai:DiVA.org:kth-193605DiVA: diva2:1033070
This book presents selected papers on the factors that serve to influence an individual’s capacity in financial decision-making. Initial chapters provide an overview of the cognitive factors affecting financial decisions and suggest a link between limited cognitive capacity and the need for financial education. The book then expands on these cognitive limitations to explore the tendency for overconfidence in decision-making and the interplay between rational and irrational factors. Later contributions show how credit card companies benefit from limitations in consumer financial literacy, how gender and cognition intersect to play an important role in financial decision-making, and how to improve financial capacity through financial literacy and education campaigns, including those addressing developed marketplaces. This comprehensive collection of papers will be of value to all readers who seek to better understand the multi-factorial and complex nature of personal financial management in today’s economic climate.2016-10-052016-10-052016-10-06Bibliographically approved