When satire is serious: how political cartoons impact a country’s brand
2011 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 11, no 3, 148-155 p.Article in journal (Refereed) Published
This article examines the case of Italy's Mr. Berlusconi's indiscretions and the effect his scandals have played in the decline of the Italian national brand. National brands are the perceived added value that international consumers place on that country and its products and services. An analysis of recent political cartoons will provide insight into international attitudes regarding Mr. Berlusconi's political and social actions. From this investigation, the authors conclude that a country's political leader's negative image and reputation can have a large negative impact on national brand equity abroad. Copyright © 2011 John Wiley & Sons, Ltd.
Place, publisher, year, edition, pages
John Wiley & Sons, 2011. Vol. 11, no 3, 148-155 p.
IdentifiersURN: urn:nbn:se:kth:diva-197267DOI: 10.1002/pa.403ScopusID: 2-s2.0-79960451899OAI: oai:DiVA.org:kth-197267DiVA: diva2:1050845
QC 201612052016-11-302016-11-302016-12-05Bibliographically approved