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Designing for retweets - a study on Twitter interface design focusing on retweetability
KTH.
2015 (English)In: 6TH INTERNATIONAL CONFERENCE ON APPLIED HUMAN FACTORS AND ERGONOMICS (AHFE 2015) AND THE AFFILIATED CONFERENCES, AHFE 2015, Elsevier, 2015, 5496-5503 p.Conference paper (Refereed)
Abstract [en]

500 million messages - tweets - are being sent daily by 255 million monthly active Twitter users, which makes Twitter a great platform for sharing information. One way to share information on Twitter is by using the retweet function, which allows a user to share an exact copy of a tweet for his or her own followers to see. Twitter users retweet to spread information to a new audience or show one's interest in something. As online communication is important, we wanted to investigate a tweet's retweetability and see how redesigning the way a tweet is being presented could improve retweeting. We created four example tweets in both English and Chinese versions to see how the age of a tweet and its number of retweets affect its retweetability. Through a survey, we let Swedish and Taiwanese students rate the tweets based on the likeliness that they would retweet it. Overall, the retweetability of our tweets were low as they mostly were being rated with "very unlikely" and "unlikely" to be retweeted by the participants. We found that age of a tweet and number of retweets are not important factors when it comes to retweetability, but that the content of a tweet and an included link do matter. Based on our findings, we present a design proposal on how to preview links to easily let Twitter users find out the content of a link.

Place, publisher, year, edition, pages
Elsevier, 2015. 5496-5503 p.
Keyword [en]
Retweet-ability, Interface design, Twitter, Social web
National Category
Human Computer Interaction
Identifiers
URN: urn:nbn:se:kth:diva-197064DOI: 10.1016/j.promfg.2015.07.699ISI: 000383740305085OAI: oai:DiVA.org:kth-197064DiVA: diva2:1052694
Conference
6th International Conference on Applied Human Factors and Ergonomics (AHFE), JUL 26-30, 2015, Las Vegas, NV
Note

QC 20161207

Available from: 2016-12-07 Created: 2016-11-28 Last updated: 2016-12-07Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf