Convergence and divergence in media: different perspectives
2004 (English)In: ICCC 8th International Conference on Electronic Publishing 2004,Brasilia, Brazil., 2004, 237-248 p.Conference paper (Refereed)
A current issue in the media industry is coping with the effects of convergence. The concept ofconvergence is frequently used both in the academic field and within the media industry to denotethe ongoing restructuring of media companies as well as to describe the latest developments inmedia forms, distribution, and consumption. However, there is currently no generally accepteddefinition of the concept. Depending on the context, the meaning and connotations vary. Someresearchers suggest that convergence is a result of a change toward a more modern media societywhile others treat the concept as denoting the actual process toward a more efficient managementof the media value chain. This paper discusses various definitions of convergence, both in a historicalperspective and as it is used and understood in contemporary media and communications research,one aim being the evaluation of how the meaning of the concept has evolved during the past decade.The study is based on literature research and one conclusion is that convergence is a processdependent on current circumstances within society. The use of the concept has therefore developedfrom being mainly connected with digitalization in media technology to also include elements ofintegration, combination, competition and divergence. This paper suggests that convergence shouldbe seen as an ongoing process of media and media industry development that is dependent on and incontinuous interplay with a contrasting and complementary process, that of media divergence.
Place, publisher, year, edition, pages
2004. 237-248 p.
Convergence, divergence, multiple media publishing
Media and Communications
IdentifiersURN: urn:nbn:se:kth:diva-6011OAI: oai:DiVA.org:kth-6011DiVA: diva2:10581
ICCC 8th International Conference on Electronic Publishing 2004, Brasilia, Brazil.
QC 201006232006-06-202006-06-202010-11-23Bibliographically approved