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Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2017 (English)In: Business Horizons, ISSN 0007-6813, E-ISSN 1873-6068, Vol. 60, no 2, 247-253 p.Article in journal (Refereed) Published
Abstract [en]

Crowdsourcing can test a company's willingness to relinquish control to key stakeholders. Using past examples of four failed crowdsourcing initiatives, we explore the negative and unintended consequences of crowdsourcing in an age when stakeholders are empowered to speak their minds, make a mockery of organizational initiatives, and direct initiatives as it suits their own agenda. The concepts of crowdthink and crowd hijacking are introduced, and advice is given on how managers can avoid or anticipate some of the potential issues that arise during crowdsourcing endeavors. With these considerations, managers can harness the power of crowds effectively to achieve organizational goals with limited negative consequences.

Place, publisher, year, edition, pages
ELSEVIER SCIENCE BV , 2017. Vol. 60, no 2, 247-253 p.
Keyword [en]
Crowdsourcing, Crowdfunding, Creative consumer, Consumer backlash, Crowdthink, Crowd hijacking
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-205500DOI: 10.1016/j.bushor.2016.11.009ISI: 000398009000011ScopusID: 2-s2.0-85009507641OAI: oai:DiVA.org:kth-205500DiVA: diva2:1094708
Note

QC 20170510

Available from: 2017-05-10 Created: 2017-05-10 Last updated: 2017-05-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf