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Tech Students’ Attitudes to Different Functionality On a Learning and Knowledge Management Platform
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This master thesis study explores technical students’ relation to perceived usefulness and ease of use of different functionality on a digital software platform for organising and structuring knowledge. The study investigates the relationship between perceived usefulness, ease of use and intention to continuously use the application while adding specific functionality and control aspects as motivational factors. The study is based on the Technology Acceptance Model (TAM) and the students were asked questions during a roughly 30 minutes long interview regarding their attitude towards different functionality and its usefulness. The measurement model was assessed and analysed using Structural Equation Modelling (SEM) with a PLS-SEM application. The results were in line with expectations; the perceived usefulness and ease of use were very important for the users’ intention to continue to use the application. In addition, the more advanced functionality has a significant effect on the motivation while user control is less significant.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Technology Acceptance Model, TAM, Structural Equation Modelling, SEM, PLS-SEM, Perceived Usefulness, PU, Ease of Use, EoU, motivation, control.
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:kth:diva-211053OAI: oai:DiVA.org:kth-211053DiVA: diva2:1124461
Supervisors
Examiners
Available from: 2017-08-16 Created: 2017-07-13 Last updated: 2017-08-16Bibliographically approved

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