Strategies for Successful Digital Printing
2006 (English)In: Journal of Media Business Studies, ISSN 1652-2354, Vol. 3, no 1, 65-86 p.Article in journal (Refereed) Published
Today the printing industry is fragmented and suffers from overcapacity, and printed material is regarded ascommodity products. In this article, corporate strategy owing to the introduction of digital printing technology isstudied. The focus is on companies that made digital printing investments. Differentiation is a strategicapproach that is necessary for digital printing companies to compete successfully. The results show that verticalintegration is a way to ensure appropriate supply to the digital printing unit and to add customer value to theservice. Educating customers is a way to create a market for the value-added products of digital printing.
Place, publisher, year, edition, pages
2006. Vol. 3, no 1, 65-86 p.
digital printing, business strategy, vertical integration, differentiation, customer value
Other Mechanical Engineering Media and Communications
IdentifiersURN: urn:nbn:se:kth:diva-9397OAI: oai:DiVA.org:kth-9397DiVA: diva2:113843
QC 201008262008-10-302008-10-302010-08-26Bibliographically approved