Vertical Integration and Profitability: Experiences from the Commercial Printing Industry
2008 (English)Article in journal (Other academic) Submitted
This quantitative survey study investigates the degree of vertical integration in the Swedish commercial printing industry and examines the affect of vertical integration on profit. The results show that vertical integration is commonly used both by digital and conventional printing houses. The study concludes that vertical integration is important due to the strategic importance of controlling a large part of the value system. The study indicates that the level of vertical integration has no significant impact on profitability. Nevertheless, one explanation, for the high level of vertical integration, could be the strategic aspect of acquiring possibilities to expand the business.
Place, publisher, year, edition, pages
corporate strategy, printing industry, profitability, vertical integration
Other Mechanical Engineering Media and Communications
IdentifiersURN: urn:nbn:se:kth:diva-9402OAI: oai:DiVA.org:kth-9402DiVA: diva2:113851
QS 201203152008-10-302008-10-302012-03-15Bibliographically approved