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Understanding communication in disaster response: A marketing strategy formulation and implementation perspective
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
2017 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 17, no 3, article id UNSP e1639Article in journal (Refereed) Published
Abstract [en]

An analysis of communication disaster response in four well-known natural disasters explores at what stage a disaster communication plan can fail. Based on a marketing strategy formulation-implementation framework, four different outcomes are used to examine what makes a disaster communication plan succeed or fail. This leads to an identification of barriers to the implementation of disaster communication plans. Very often in disaster communication plan failures the strategy formulation is blamed. However, often it is implementation at fault. This makes it hard to diagnose the reason for the communication plan failure. By taking heed of the barriers identified here, disaster response executives can hopefully overcome some of the causes of disaster communication plan failure. Avenues for future research are identified.

Place, publisher, year, edition, pages
WILEY , 2017. Vol. 17, no 3, article id UNSP e1639
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-214342DOI: 10.1002/pa.1639ISI: 000408136900014Scopus ID: 2-s2.0-85007496753OAI: oai:DiVA.org:kth-214342DiVA, id: diva2:1140500
Note

QC 20170912

Available from: 2017-09-12 Created: 2017-09-12 Last updated: 2017-09-12Bibliographically approved

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