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Continous Success through Transformation: An explorative case study from the interface between sports and technology.
KTH, School of Computer Science and Communication (CSC).
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

With the rise of the information age, the way how information is created, accessed and shared permanently changed and is still changing our society. As a result, dominant and pace-setting organizations must be nowadays constantly alert to ensure their future viability. As every business model has a finite life span, companies need to understand that they must be replaced in time to guarantee a companies continued existence.This study was conducted in collaboration with the sports data company Sportradar. As Sportradar maneuvers in an ever-changing digital environment, a sustainable innovation set-up is crucial for its future growth.This thesis serves as a working paper and research has hence focused on a mixed research method to identify weak spots and undesirable developments within Sportradar. Employees were asked to complete an online questionnaire concerning the creative climate within a company. In addition, interviews were conducted with internal innovation stakeholders.The results showed that Sportradar’s rapid growth caused some growing pains in terms of processes, organizational structure, company vision and culture.Therefore, Sportradar shall take a systematic view on innovation processes, nurture and foster its community and strengthen its ambidexterity. Furthermore, an emotional inspiring vision shall be shaped that must be driven by the entire top management team on a daily basis.

Place, publisher, year, edition, pages
2017.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-218470OAI: oai:DiVA.org:kth-218470DiVA: diva2:1161007
External cooperation
Sportradar AG
Available from: 2017-12-04 Created: 2017-11-28 Last updated: 2017-12-04Bibliographically approved

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