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Mobile ticketing services in the Northern Europe Critical business model issues
KTH, School of Electrical Engineering and Computer Science (EECS), Communication Systems, CoS.ORCID iD: 0000-0001-8350-9440
KTH, School of Electrical Engineering and Computer Science (EECS), Communication Systems, CoS, Radio Systems Laboratory (RS Lab).
2017 (English)In: 2017 JOINT 13TH CTTE AND 10TH CMI CONFERENCE ON INTERNET OF THINGS - BUSINESS MODELS, USERS, AND NETWORKS / [ed] Falch, M, IEEE , 2017Conference paper, Published paper (Refereed)
Abstract [en]

Started as SMS ticketing, today, mobile ticketing services become a platform for combined mobility solutions that integrate mobile ticketing, bike renting, car sharing, and parking payment services. Mobile ticketing services provide a number of benefits for public transport companies and passengers, however, in some Northern European countries, the share of mobile ticket sales does not exceed 10 percent. In this paper, we analyse business models of three types of mobile ticketing services (SMS, in-app, and "Be-InBe-Out" (BIBO)) in order to identify factors that negatively affect wider penetration of mobile ticketing. In order to do so, we use STOF (Service, Technology, Organisation, and Finance) model. The research reveals that there are a number of challenges related to service, technology, and finance domains of mobile ticketing. Due to this, with the help of price policy, many public transport companies push choices of their customers towards use of plastic travel card.

Place, publisher, year, edition, pages
IEEE , 2017.
Keywords [en]
mobile ticketing, business model, STOF
National Category
Transport Systems and Logistics
Identifiers
URN: urn:nbn:se:kth:diva-226270ISI: 000427887100013OAI: oai:DiVA.org:kth-226270DiVA, id: diva2:1200353
Conference
2017 JOINT 13TH CTTE AND 10TH CMI CONFERENCE ON INTERNET OF THINGS - BUSINESS MODELS, USERS, AND NETWORKS, 23th-24th November 2017
Note

QC 20180424

Available from: 2018-04-24 Created: 2018-04-24 Last updated: 2018-04-24Bibliographically approved

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Apanasevic, TatjanaMarkendahl, Jan

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf