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Smart art: Whistler, British Columbia's brand transition to include arts and culture
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.). KTH Royal Inst Technol, Dept Ind Econ & Management, Stockholm, Sweden..
2018 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 18, no 2, article id UNSP e1656Article in journal (Refereed) Published
Abstract [en]

The importance of city and destination branding is well studied. Cities and regions choose to pursue branding efforts for a variety of reasons. Some regions that choose to invest in branding are looking to reposition their brand to encompass arts and culture in order to stimulate economic growth. The Resort Municipality of Whistler, British Columbia, has employed this approach in an effort to grow year-round tourism and protect itself from a changing climate and business environment. Leveraging 2 of Hankinson's () destination branding components, partnerships and communications, to the case study of Whistler, British Columbia, this paper explores its brand repositioning towards the arts and culture.

Place, publisher, year, edition, pages
Wiley , 2018. Vol. 18, no 2, article id UNSP e1656
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:kth:diva-226741DOI: 10.1002/pa.1656ISI: 000429558000006Scopus ID: 2-s2.0-85017347425OAI: oai:DiVA.org:kth-226741DiVA, id: diva2:1204533
Note

QC 20180508

Available from: 2018-05-08 Created: 2018-05-08 Last updated: 2018-05-08Bibliographically approved

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