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Moderating Ideation in Web-Enabled Ideation Systems
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.).ORCID iD: 0000-0002-9746-4498
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Product Innovation Technology.ORCID iD: 0000-0002-6024-7908
2018 (English)In: The Journal of product innovation management, ISSN 0737-6782, E-ISSN 1540-5885, Vol. 35, no 3, p. 389-409Article in journal (Refereed) Published
Abstract [en]

While organizations increasingly implement web-enabled ideation systems to access the collective intelligence of their distributed employees, recent studies show that most attempts to use these systems underperform or fail. This article draws on a qualitative case study of the Ericsson system “Idea Boxes” to explore a novel approach to manage ideation based on the use of the moderator role. The aim of this study is to understand to what extent and how the introduction of moderators can contribute to a better management of web-enabled ideation systems and to overcome the shortcomings commonly associated with their use. The contribution of this study to innovation literature is threefold. First, it develops a conceptual framework that gives insights into the practices implemented by moderators to manage ideation, namely: (1) formulating an ideation strategy, (2) combining means for community building, and (3) formalizing the ideation process. It focuses on unfolding their key complementarities. Second, this study relates these practices to the shortcomings of web-enabled ideation systems with respect to the sourcing, filtering, and handling of employees' ideas. It discusses how the identified practices can help organizations address these shortcomings by stimulating sustained employee participation, increasing the quality and fit of the ideas generated, and ensuring their efficient selection and integration. Third, this article compares moderators to other innovation roles discussed in the new product development literature with the aim of broadening the future research agenda toward an investigation of emerging organizational roles having limited formal authority to manage innovation. The findings of this study provide valuable guidelines to managers to implement more sophisticated approaches for a better management of the ideation process through web-enabled ideation tools.

Place, publisher, year, edition, pages
Blackwell Publishing, 2018. Vol. 35, no 3, p. 389-409
National Category
Other Engineering and Technologies
Identifiers
URN: urn:nbn:se:kth:diva-227573DOI: 10.1111/jpim.12413ISI: 000430671400007Scopus ID: 2-s2.0-85045877405OAI: oai:DiVA.org:kth-227573DiVA, id: diva2:1204903
Note

QC 20180509

Available from: 2018-05-09 Created: 2018-05-09 Last updated: 2018-05-15Bibliographically approved

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Björk, JennieMagnusson, Mats

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