Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exploring emotions on wine websites: finding joy
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2018 (English)In: Journal of Wine Research, ISSN 0957-1264, E-ISSN 1469-9672, Vol. 29, no 1, p. 64-70Article in journal (Refereed) Published
Abstract [en]

There is little research on the emotions expressed by wine estate websites and whether the emotions conveyed are related to or can significantly predict the positive or negative sentiment articulated by these websites. In order to examine the emotions and sentiment of wine estate websites, content from the websites of 10 wine estates from 5 countries well known for their diverse and high-quality wines (South Africa, Australia, New Zealand, France, the USA) were selected and analyzed using IBM’s Watson. IBM’s Watson assessed the emotions and sentiment expressed on each website, and an output was then used in a multiple regression analysis with emotions predicting sentiment. The findings show that emotions are not related significantly to the overall sentiment on the winery websites. Finally, this research shows how wine estates and wine marketers can test whether the content of their websites mirrors the emotions that they desire to express to consumers and visitors, which can assure that appropriate expectations are set for the consumption experience. 

Place, publisher, year, edition, pages
Routledge , 2018. Vol. 29, no 1, p. 64-70
Keywords [en]
content analysis, emotions, sentiment analysis, Watson, Wine estate websites
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-227467DOI: 10.1080/09571264.2018.1433139Scopus ID: 2-s2.0-85041608925OAI: oai:DiVA.org:kth-227467DiVA, id: diva2:1209224
Note

Export Date: 9 May 2018; Article; Correspondence Address: Treen, E.; Beedie School of Business, Simon Fraser University, 500 Granville St, Canada; email: ert1@sfu.ca. QC 20180522

Available from: 2018-05-22 Created: 2018-05-22 Last updated: 2018-05-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Pitt, Christine
By organisation
Industrial Economics and Management (Dept.)
In the same journal
Journal of Wine Research
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 5 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf