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Twenty-five years and counting: an analysis of the Journal of Strategic Marketing
KTH, School of Industrial Engineering and Management (ITM). Lulea Univ Technol, Dept Business Adm, Lulea.
KTH, School of Industrial Engineering and Management (ITM).
Lulea Univ Technol, Dept Business Adm, Lulea, Sweden..
Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada..
2018 (English)In: Journal of Strategic Marketing, ISSN 0965-254X, E-ISSN 1466-4488, Vol. 26, no 2, p. 125-139Article in journal (Refereed) Published
Abstract [en]

This article presents a content analysis of the Journal of Strategic Marketing (JSM) over 24 years from the journal's inception in 1993 to 2017. No similar attempt on an analysis of JSM has been found. Analyses were completed to examine how the journal has developed and to uncover relevant information for editors, reviewers, researchers and future authors of JSM by analysing research themes, author and manuscript characteristics, and citation metrics. The findings reveal an increase in multi-authored articles, an increase in empirical research and in the internationalization of researchers. These and other factors illuminate sources and implications of the journal's current state. The relevance of these findings is discussed as it pertains to the future success and publishing opportunities in the Journal of Strategic Marketing.

Place, publisher, year, edition, pages
2018. Vol. 26, no 2, p. 125-139
Keywords [en]
Bibliometrics, bibliometric study, content analysis, Publish or Perish, citation analysis, journal evaluation
National Category
Information Studies
Identifiers
URN: urn:nbn:se:kth:diva-230559DOI: 10.1080/0965254X.2017.1411388ISI: 000432739400001Scopus ID: 2-s2.0-85037742125OAI: oai:DiVA.org:kth-230559DiVA, id: diva2:1218213
Note

QC 20180614

Available from: 2018-06-14 Created: 2018-06-14 Last updated: 2018-06-14Bibliographically approved

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  • apa
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  • Other locale
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