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What drives the emergence of innovation contribution behaviors in online ideation?
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development. Chongqing University, China. (IPU)
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development. KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Product Innovation Technology. (IPU)ORCID iD: 0000-0002-6024-7908
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development. (IPU)ORCID iD: 0000-0002-9746-4498
(English)Manuscript (preprint) (Other academic)
Abstract [en]

This paper aims to explore what different contribution behaviors there are in online ideation. Based on a data collected from a Swedish multi-national company using an idea management system, two main factors for ideation, namely: 1) motivational proactivity and 2) cognitive specificity, were used for clustering contribution behaviors through Latent Class Analysis. The results revealed four main behavioral categories and individuals belonging to different behavioral categories contributed differently to idea generation and idea development. A logistic regression model was used to test the different behavioral categories’ impacts on ideation performance. The results showed that contribution behaviors displayed in idea development impact ideation performance more than the ones in idea generation. These results contribute to existing theory through shedding new light on innovation behaviors in different ideation processes and how these behaviors impact ideation performance. Moreover, it provides management implications for online ideation at both the individual- and the firm level.

Keywords [en]
Contribution behavior; Online ideation; Idea generation, Idea development; Latent Class Analysis; Logistic regression
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-237256OAI: oai:DiVA.org:kth-237256DiVA, id: diva2:1258808
Note

QC 20181214

Available from: 2018-10-25 Created: 2018-10-25 Last updated: 2019-01-11Bibliographically approved
In thesis
1. Idea development in online internal crowdsourcing: The role of peer contributions
Open this publication in new window or tab >>Idea development in online internal crowdsourcing: The role of peer contributions
2018 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis focuses on idea development in online internal crowdsourcing. Online crowdsourcing for ideas has seen a substantial uptake in practice and has attracted a leading wave of researchers in the academic field. Although crowdsourcing can significantly expand the knowledge resources available in terms of the volume and variety of ideas, it also creates additional challenges for innovation management to nurture ideas to innovation. An emerging management issue is how to manage voluntary peer contributions to ideas in online internal crowdsourcing of the front end of innovation.  

Online internal crowdsourcing, which captures and develops ideas solely from employees, is less well-understood than other forms of crowdsourcing from external users. Furthermore, extant knowledge of ideation has thus far focused on idea generation, whereas little is known about what really happens during the development of ideas and also if and to what extent value is created when peer communities contribute to ideas. This thesis aims to explore the role of peer contributions in online internal crowdsourcing for idea development. 

Based on the data of ideas and comments collected from an idea management system in a Swedish multinational company, several types of analyses have been used to increase understanding of the role of peer contributions in idea development. For example, text mining methods including sentiment and expertise analyses have been selected to observe the role of contribution content in terms of sentiment and the knowledge background of contributors. On this basis, four appended research studies were conducted. The research results identify four types of peer communication in terms of contribution behaviors based on proactive/passive engagement as well as knowledge-focus, and their contributions influence idea development in different ways. In terms of the role of peer contributions, it is seen that dimensions of peer contributions, including timeliness, content sentiment and content type, play critical roles in idea development, and their roles are influenced by the contributors’ knowledge. 

These results contribute to existing theory in terms of extending the view of ideation to include idea development. This view not only provides new insights on peer-to-peer communication but also a more detailed understanding of peer contributions in online internal crowdsourcing for ideas. Moreover, the results also provide management implications for how firms can use online internal crowdsourcing to manage voluntary peer assistance to nurture ideas.

Place, publisher, year, edition, pages
KTH Royal Institute of Technology, 2018. p. 66
Series
TRITA-ITM-AVL ; 2018:52
Keywords
online internal crowdsourcing, idea development, peer-to-peer communication, peer contributions
National Category
Business Administration
Identifiers
urn:nbn:se:kth:diva-237289 (URN)
Public defence
2018-11-16, Gladan, Innovationsstudion, Maskinkonstruktion, KTH Brinellvägen, 85, stockholm, 10:15 (English)
Opponent
Supervisors
Available from: 2018-10-26 Created: 2018-10-26 Last updated: 2019-01-11Bibliographically approved

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Qian, ChenMagnusson, MatsBjörk, Jennie

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