Adoption of interactive media services among young people in the Nordic countries
2006 (English)In: Advances in printing and media technology, vol. XXXIII, Oxford: Pergamon Press , 2006, 81-102 p.Conference paper (Refereed)
This paper studies adoption of interactive media news services among young people in the Nordic countries, focusing on Sweden. The paper aims to reflect the courses of events in terms of usage as the services are established on the market.
Using statistics and survey data concerning four contemporary media technology based news services selected to reflect different levels of available interactivity - on-line newspaper editions, web TV, news podcasting and news blogs - this paper analyzes some of the adoption characteristics of the services.
The new technological platforms as well as the presentation of content for the four analyzed news services can be compared to specific precursors, thus the S-curve and the five adopter categories suggested in diffusion theory can to some extent be used when forecasting the diffusion of the new services.
Place, publisher, year, edition, pages
Oxford: Pergamon Press , 2006. 81-102 p.
, Advances in printing science and technology, ISSN 0065-3209 ; 33
Media and Communications
IdentifiersURN: urn:nbn:se:kth:diva-7672ISI: 000267935100009ISBN: 978-953-7292-03-4OAI: oai:DiVA.org:kth-7672DiVA: diva2:12769
33rd International Research Conference of Iarigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industries Leipzig, Germany, Sep, 2006
QC 201006232007-11-202007-11-202011-03-14Bibliographically approved