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Media Convergence and Digital News Services
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media (closed 20111231).
2007 (English)Doctoral thesis, comprehensive summary (Other scientific)
Abstract [en]

In this thesis, media convergence strategies and added value of digital news services are investigated, focusing on the newspaper industry and it’s audience. Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption.

Newspapers are one of many so-called publishing channels that provide information and entertainment. They have traditionally been printed on paper, but today’s digital technology makes it possible to provide newspapers through a number of different channels. The current strategy used by newspaper companies involves a process of convergence mainly regarding multiple publishing. A newspaper company interested in publishing content through multiple channels has to adapt its production workflow to produce content not only for the traditional printed edition, but also for the other channels. In this thesis, a generalized value chain involving four main stages illustrates the production workflow at a newspaper company in relation to the convergence processes. The four stages are creation, packaging, distribution and consumption of content.

One of the aims of this thesis is to assess how the views and strategies of newspaper companies concerning media convergence correspond with the opinions and views concerning convergence of their audience. In order to discuss this, seven types of media convergence are suggested.

Furthermore, the thesis explores how the newspaper industry is relating to the processes of convergence, using two examples: newspaper companies’ ventures into the use of moving images, and the newspaper companies’ strategies for a future epaper edition.

Among the findings of this thesis are that digital news services can add value to a newspaper company, however that the digital news services investigated, in their current form, are not sophisticated enough to give added value as perceived by the audience.

The findings of the thesis are based on studies of the newspaper industry in Sweden and reflect specific newspaper companies, their strategies, production workflow and ventures from 2002 to 2007. The methods used have mainly been case studies and surveys.

Place, publisher, year, edition, pages
Stockholm: Medieteknik och grafisk prodduktion , 2007.
Keyword [en]
Media convergence, newspaper production, online newspaper
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kth:diva-4543OAI: oai:DiVA.org:kth-4543DiVA: diva2:12773
Public defence
2007-12-07, B2, Bergs, Brinellvägen 23, Stockholm, 10:00
Opponent
Supervisors
Note
QC 20100622Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2012-03-20Bibliographically approved
List of papers
1. Convergence and divergence in media: different perspectives
Open this publication in new window or tab >>Convergence and divergence in media: different perspectives
2004 (English)In: ICCC 8th International Conference on Electronic Publishing 2004,Brasilia, Brazil., 2004, 237-248 p.Conference paper, Published paper (Refereed)
Abstract [en]

A current issue in the media industry is coping with the effects of convergence. The concept ofconvergence is frequently used both in the academic field and within the media industry to denotethe ongoing restructuring of media companies as well as to describe the latest developments inmedia forms, distribution, and consumption. However, there is currently no generally accepteddefinition of the concept. Depending on the context, the meaning and connotations vary. Someresearchers suggest that convergence is a result of a change toward a more modern media societywhile others treat the concept as denoting the actual process toward a more efficient managementof the media value chain. This paper discusses various definitions of convergence, both in a historicalperspective and as it is used and understood in contemporary media and communications research,one aim being the evaluation of how the meaning of the concept has evolved during the past decade.The study is based on literature research and one conclusion is that convergence is a processdependent on current circumstances within society. The use of the concept has therefore developedfrom being mainly connected with digitalization in media technology to also include elements ofintegration, combination, competition and divergence. This paper suggests that convergence shouldbe seen as an ongoing process of media and media industry development that is dependent on and incontinuous interplay with a contrasting and complementary process, that of media divergence.

Keyword
Convergence, divergence, multiple media publishing
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-6011 (URN)
Conference
ICCC 8th International Conference on Electronic Publishing 2004, Brasilia, Brazil.
Note
QC 20100623Available from: 2006-06-20 Created: 2006-06-20 Last updated: 2010-11-23Bibliographically approved
2. Evaluating digital TV as a publishing channel for newspapers
Open this publication in new window or tab >>Evaluating digital TV as a publishing channel for newspapers
2003 (English)In: Proceedings of the Technical Association of the Graphic Arts, TAGA, 2003, 2003, 23-24 p.Conference paper, Published paper (Refereed)
Abstract [en]

Can there be synergies between newspapers and digital TV? What business synergies exist and are the technical formats reliable and flexible enough for cross media publishing? At the end of the 1990's, several Swedish newspapers applied for a license to broadcast digital TV. The major trend among newspapers during this time was to develop websites as a secondary publishing channel, and many companies withdrew their applications. Today, digital TV is again raising expectations. When digital TV broadcasting technology replaces analogue broadcasting, the media landscape will change. The conversion will offer new publishing and business opportunities for newspaper companies. We have studied three Swedish newspaper companies actively working with TV production, three major Nordic television companies, and five television broadcasting operators in Sweden. The objective is to give a wider perspective on the digital TV publishing market today, focusing on technical as well as on economical aspects. In addition, we have evaluated the next steps for newspaper companies interested in establishing themselves in the digital TV medium. The study indicates that among the viable strategies for small and medium sized newspapers are entering the digital TV business through text based services and using cross promotion in order to strengthen the brand.

Keyword
Cross media publishing, Digital TV, Newspapers, Standards
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-6012 (URN)
Conference
Technical Associations of the Graphic Arts, TAGA, 2003
Note
QC 20100623Available from: 2006-06-20 Created: 2006-06-20 Last updated: 2010-11-23Bibliographically approved
3. E-Paper Production Workflow: Adapting Production Workflow Processes for Digital Newsprint
Open this publication in new window or tab >>E-Paper Production Workflow: Adapting Production Workflow Processes for Digital Newsprint
2004 (English)In: Proceedings of the Technical Association of the Graphic Arts, TAGA, 2004, 2004, 181-208 p.Conference paper, Published paper (Refereed)
Abstract [en]

This study focuses on production flow for publishing in generic digital newsprint editions, such as e-paper, PDAs or on-line editions, by analyzing and mapping existing production workflow at three Swedish newspaper publishing companies covering the most common organizational types in the newspaper publishing industry today. Most newspaper publishing companies produce a range of electronic editions, all part of the digital newsprint family. In general, there exists two types of organizational production workflows - the integrated multiple channel workflow, and the separated, where the printed and the electronic workflows are detached, sometimes in totally separate organizations. Using scenarios, the aim is to propose a model for the production workflow of the electronic paper editions in newspaper publishing. The results indicate several possibilities for automation in the workflow. Furthermore, the study points out stages as challenges in the workflow where changes have to be done in order to introduce epaper as a publishing channel for news publishing. We will as an introduction, along with the workflow scenarios in this paper, also present a brief overview of the existing techniques for displaying content on electronic paper terminals.

Keyword
Digital Newsprint, E-paper, Multiple Channel Publishing, Newspaper Production Workflow
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-6013 (URN)2-s2.0-23244442667 (Scopus ID)
Conference
56th Annual Technical Conference of the Technical Association of the Graphic Arts, TAGA 2004; San Antonio, TX; 20 April 2004 through 20 April 2004
Note
QC 20100623Available from: 2006-06-20 Created: 2006-06-20 Last updated: 2010-11-23Bibliographically approved
4. Adoption of interactive media services among young people in the Nordic countries
Open this publication in new window or tab >>Adoption of interactive media services among young people in the Nordic countries
2006 (English)In: Advances in printing and media technology, vol. XXXIII, Oxford: Pergamon Press , 2006, 81-102 p.Conference paper, Published paper (Refereed)
Abstract [en]

This paper studies adoption of interactive media news services among young people in the Nordic countries, focusing on Sweden. The paper aims to reflect the courses of events in terms of usage as the services are established on the market.

Using statistics and survey data concerning four contemporary media technology based news services selected to reflect different levels of available interactivity - on-line newspaper editions, web TV, news podcasting and news blogs - this paper analyzes some of the adoption characteristics of the services.

The new technological platforms as well as the presentation of content for the four analyzed news services can be compared to specific precursors, thus the S-curve and the five adopter categories suggested in diffusion theory can to some extent be used when forecasting the diffusion of the new services.

Place, publisher, year, edition, pages
Oxford: Pergamon Press, 2006
Series
Advances in printing science and technology, ISSN 0065-3209 ; 33
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-7672 (URN)000267935100009 ()978-953-7292-03-4 (ISBN)
Conference
33rd International Research Conference of Iarigai/International-Association-of-Research-Organization-for-the-Information-Media-and-Graphic-Arts-Industries Leipzig, Germany, Sep, 2006
Note
QC 20100623Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2011-03-14Bibliographically approved
5. Interactive News Services: Competitors to the printed newspaper
Open this publication in new window or tab >>Interactive News Services: Competitors to the printed newspaper
2006 (English)In: Proceedings of the 33rd International Research Conference, Iarigai, 2006Conference paper, Published paper (Refereed)
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-7673 (URN)
Conference
33rd International Research Conference, Iarigai. Leipzig, Germany. 13th October 2006
Note
QC 20120524Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2012-05-24Bibliographically approved
6. Perceived simultaneous consumption of media content services among media aware university students
Open this publication in new window or tab >>Perceived simultaneous consumption of media content services among media aware university students
2007 (English)In: Proceedings of the I-Media Conference 2007, 2007Conference paper, Published paper (Refereed)
National Category
Media and Communications
Identifiers
urn:nbn:se:kth:diva-7674 (URN)
Conference
the I-Media Conference 2007, Graz, Austria
Note
QC 20100623Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2012-03-20Bibliographically approved
7. Attitudes toward digital news services
Open this publication in new window or tab >>Attitudes toward digital news services
(English)Article in journal (Refereed) Submitted
Identifiers
urn:nbn:se:kth:diva-7675 (URN)
Note
QC 20100623Available from: 2007-11-20 Created: 2007-11-20 Last updated: 2010-06-23Bibliographically approved

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