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CGIP: MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY
Bentley Univ, McCallum Sch Business, Informat Design & Mkt Strategy, Waltham, MA 02452 USA..
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
Simon Fraser Univ, Beedie Sch Business, MIS & Innovat & Entrepreneurship, Vancouver, BC, Canada..
Simon Fraser Univ, Beedie Sch Business, Technol & Operat Management, Vancouver, BC, Canada..
2015 (English)In: California Management Review, ISSN 0008-1256, E-ISSN 2162-8564, Vol. 57, no 4, p. 43-62Article in journal (Refereed) Published
Abstract [en]

Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of "consumer-generated intellectual property" (CGIP). This article addresses the question: "How should firms manage the intellectual property that their customers create?" It explores how CGIP presents important dilemmas for managers and argues that consumers' "intellectual property" should not be leveraged at the expense of their "emotional property." It integrates these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP.

Place, publisher, year, edition, pages
UNIV CALIF , 2015. Vol. 57, no 4, p. 43-62
Keywords [en]
Consumer Behavior, Intellectual Property, Innovation Management, New Product Management, Competitive Advantage, Consumers, Product Design
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-243674DOI: 10.1525/cmr.2015.57.4.43ISI: 000362957400003OAI: oai:DiVA.org:kth-243674DiVA, id: diva2:1289620
Note

QC 20190218

Available from: 2019-02-18 Created: 2019-02-18 Last updated: 2019-02-18Bibliographically approved

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