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From Goods to Service Logic: Service Business Model Requirements in Industrial Design Firms
Lunds Universitet.ORCID iD: 0000-0002-8224-3887
2015 (English)In: The Design Journal, ISSN 1460-6965, Vol. 18, no 1, p. 9-30Article in journal (Refereed) Published
Abstract [en]

Both academic journals and business magazines show an increased interest in the concept of

design thinking (e.g. Boland et al, 2008; Brown, 2008; Leavy, 2010; Martin 2010). The

design thinking concept emphasises the actual activity of solving problems with a design

approach, associating it to the designer’s knowledge and competence instead of the intimate

link between design and the physical objects (Eneberg, 2011). Yet design consultancies still

have problems charging for intangible components in their offerings and for the role of

strategic consultants. We argue that the design thinking concept is in line with a service

dominant logic rather than a goods dominant logic, and that this approach can be the basis for

communicating the value of design to clients. The problem faced by industrial design

consultancies is not unique and hence the findings can contribute.

Place, publisher, year, edition, pages
Stockholm: Berg Publishers, 2015. Vol. 18, no 1, p. 9-30
Keywords [en]
Design thinking; Industrial design; Business modeling; Service-dominant logic; Strategic consultancy
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:kth:diva-244763DOI: 10.2752/175630615X14135446523189ISI: 000350835000002Scopus ID: 2-s2.0-84983735515OAI: oai:DiVA.org:kth-244763DiVA, id: diva2:1291452
Funder
Vinnova
Note

QC 20190304

Available from: 2019-02-25 Created: 2019-02-25 Last updated: 2019-10-10Bibliographically approved

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Publisher's full textScopushttp://doi.org/10.2752/175630615X14135446523189

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Eneberg, Magnus

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