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Employer Branding: Understanding Employer Attractiveness of IT Companies
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
Univ Victoria, Management Informat Syst, Victoria, BC, Canada..
2019 (English)In: IT Professional Magazine, ISSN 1520-9202, E-ISSN 1941-045X, Vol. 21, no 1, p. 82-89Article in journal (Refereed) Published
Abstract [en]

Attracting and retaining IT talent remains challenging for IT ecutives. The limited supply of highly skilled candidates, combined th high workforce mobility, results in considerable hiring, training, d developing costs. To help IT employers overcome these challenges, e authors discuss employer branding as one strategy to manage firms' putations as "great places to work." Based on a content analysis of arly 15 000 employee reviews, this article identifies and describes ght values that IT professionals care about when evaluating IT ployers, highlights which values are most important, and provides commendations for how IT firms can use employer brand intelligence to tract and retain IT talent to remain competitive.

Place, publisher, year, edition, pages
IEEE COMPUTER SOC , 2019. Vol. 21, no 1, p. 82-89
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-247573DOI: 10.1109/MITP.2018.2876980ISI: 000460753900012Scopus ID: 2-s2.0-85062699309OAI: oai:DiVA.org:kth-247573DiVA, id: diva2:1298707
Note

QC 20190325

Available from: 2019-03-25 Created: 2019-03-25 Last updated: 2019-03-27Bibliographically approved

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Paschen, Jeannette

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