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The Relationship between Fake News And Advertising Brand Management in the Era Of Programmatic Advertising and Prolific Falsehood
Loyola Univ New Orleans, Mkt, New Orleans, LA 70118 USA..
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
Simon Fraser Univ, Burnaby, BC, Canada..
2019 (English)In: Journal of Advertising Research, ISSN 0021-8499, E-ISSN 1740-1909, Vol. 59, no 1, p. 3-8Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
ADVERTISING RESEARCH FOUNDATION , 2019. Vol. 59, no 1, p. 3-8
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Media and Communications
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URN: urn:nbn:se:kth:diva-247826DOI: 10.2501/JAR-2019-007ISI: 000460287300002OAI: oai:DiVA.org:kth-247826DiVA, id: diva2:1299184
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QC 20190326

Available from: 2019-03-26 Created: 2019-03-26 Last updated: 2019-03-26Bibliographically approved

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Pitt, Christine

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