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Unleashing the Power of Internal Crowds
SDU, Department of Marketing & Management.
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.ORCID iD: 0000-0002-6024-7908
SDU, Dept. of Technology and Innovation.
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.ORCID iD: 0000-0002-9746-4498
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Much is already known about why and what firms can gain from external crowdsourcing of ideation activities, whereas internal crowdsourcing where firms seek ideas for innovation among its employees has so far received less attention. The rationale for using external and internal crowds has thus been assumed to be the same, to collect a diversity and large number of ideas. This article pinpoints that the design principles known from the external crowdsourcing literature cannot simply be used for internal crowds. In fact, an attempt to do so entails a need for considering several tradeoffs. Drawing on the extant theory and the knowledge that we have accumulated over the years from researching large firm’s use of IT-based ideation systems, we identify these trade-offs, propose several design decisions to consider, which are linked to the innovation ambition of a firm, and develop a model of employee engagement in internal crowdsourcing.

Place, publisher, year, edition, pages
2018.
National Category
Social Sciences Interdisciplinary
Research subject
Industrial Economics and Management
Identifiers
URN: urn:nbn:se:kth:diva-250566OAI: oai:DiVA.org:kth-250566DiVA, id: diva2:1308082
Conference
DRUID18, June 2018, Copenhagen, Denmark
Note

QC 20190624

Available from: 2019-04-30 Created: 2019-04-30 Last updated: 2019-06-24Bibliographically approved

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  • asciidoc
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