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Organizational climate for innovation and creativity - a study in Swedish retail organizations
Lund Univ, Div Packaging Logist, Lund, Sweden..
Lund Univ, Div Innovat Engn, Lund, Sweden..
Lund Univ, Dept Business Adm, Lund, Sweden..
Lund Univ, Div Innovat Engn, Lund, Sweden..
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2019 (English)In: International Review of Retail Distribution & Consumer Research, ISSN 0959-3969, E-ISSN 1466-4402, Vol. 29, no 3, p. 243-261Article in journal (Refereed) Published
Abstract [en]

Innovation in retailing is under-investigated in academia and yet a highly relevant concern given the current changes in the retail landscape. Although retailing is often characterized by a dynamic and highly competitive environment, retail organizations are not often considered as 'innovative,' at least when compared with manufacturing industries, or when using existing innovation frameworks in academic literature. There are many aspects of innovation discussed in literature and a need to consider different ways of looking into retail's innovativeness. Among them, the importance of organizational climate on influencing creativity and innovation may help explain how to enable innovation in service organizations, such as retailers. The purpose of this study is to evaluate the climate for innovation and creativity and examine how retail organizations perceive it. We applied a mixed-methods approach using an established organizational climate survey and semi-structured, one-on-one interviews regarding the innovation climate and other aspects of innovation management in the companies. The study shows that despite retail organizations still struggling to incorporate innovation on a strategic level and move beyond incremental developments in their operations, retailers score positively on being innovative regarding certain dimensions of the organizational climate survey. This indicates that retailers (especially conventional ones) could benefit from challenging current practices and moving towards becoming more active and strategic innovators since their organizational climate to a certain extent allows for it. Respondents within the organizations also express a need for better innovation support, whether it is through established structures and processes or an improvement in the current conditions of the organizational climate. How retailers could enable themselves to become more active innovators - based on what we know that retailers look more towards entrepreneurship and continuous development as a driving force rather than formalized innovation practices per se - is a potential avenue for further research.

Place, publisher, year, edition, pages
Routledge, 2019. Vol. 29, no 3, p. 243-261
Keywords [en]
Organizational climate, innovation, creative climate, retail, retail innovation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-254124DOI: 10.1080/09593969.2019.1598470ISI: 000470201900002OAI: oai:DiVA.org:kth-254124DiVA, id: diva2:1328930
Note

QC 20190624

Available from: 2019-06-24 Created: 2019-06-24 Last updated: 2019-06-24Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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