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Exploring antecedents of behavioural intention and preferences in online peer-to-peer resource sharing: a Swedish university setting
KTH, School of Industrial Engineering and Management (ITM), Machine Design (Dept.), Integrated Product Development.ORCID iD: 0000-0002-7717-600X
KTH, School of Architecture and the Built Environment (ABE), Sustainable development, Environmental science and Engineering.
2020 (English)In: Sustainable Production and Consumption, ISSN 1528-3623, E-ISSN 2073-8994, Vol. 21, p. 47-56Article in journal (Refereed) Published
Abstract [en]

Resource-optimization platforms appear as a valid option to more sustainable modes of consumption. The success of these platforms mostly depends on the capability to comprehend the potential users’ motives for engagement. We developed and tested a conceptual model based on the Theory of Planned Behaviour (TPB) to investigate the relative significance of consumer motives for and against using a peer-to-peer (P2P) sharing platform. Qualitative interviews of an elicitation study (n=7) followed a quantitative survey (n=325) with potential users. The size of the demand for accessing specific products and services and the type of transaction mode preferred were also investigated. Attitude towards using a P2P sharing platform is the strongest predictor of behavioural intention among the TPB constructs. Ecological sustainability, sense of belonging, trust in other users, and familiarity are the most critical factors determining the attitude towards using the potential platform; process risk concerns were identified as the main hinder. There were more providers than takers to all likely items enquired, and accommodation and car-sharing had the most significant asymmetric ratios remarkably. Services in general and study materials were the items with the highest potential demand and supply. The preferred mode of exchange for the platform is a free system which includes donation and second-hand sales, and transfer of points or money. This study contributes to a better understanding of consumer motivations and desires to engage in sharing resources for sustainability transformations.

Place, publisher, year, edition, pages
Elsevier, 2020. Vol. 21, p. 47-56
Keywords [en]
Sharing economy; Peer-to-peer sharing; Behavioural intention; Sustainable consumption; Theory of planned behaviour; Sustainability; Circular Economy
National Category
Environmental Sciences
Research subject
Industrial Ecology
Identifiers
URN: urn:nbn:se:kth:diva-264394DOI: 10.1016/j.spc.2019.10.002ISI: 000529312000004Scopus ID: 2-s2.0-85074588424OAI: oai:DiVA.org:kth-264394DiVA, id: diva2:1373275
Projects
CE@KTH Initiative
Note

QC 20191126

Available from: 2019-11-26 Created: 2019-11-26 Last updated: 2020-05-25Bibliographically approved

Open Access in DiVA

The full text will be freely available from 2021-10-31 16:11
Available from 2021-10-31 16:11

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Laurenti, Rafael

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