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Interconnected business models: Present debates and future agenda
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Sustainability and Industrial Dynamics.ORCID iD: 0000-0002-7295-3412
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Sustainability and Industrial Dynamics.ORCID iD: 0000-0003-1226-2799
2019 (English)In: Journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189Article in journal (Refereed) Accepted
Abstract [en]

This study seeks to provide a review of the emergent literature in order to advance the current understanding of the business model (BM) concept in a context in which more than one actor is actively involved in the development and delivery of a joint offer based on information and communication technologies.

The paper employs a systematic literature review approach. The review is based on 25 systematically-selected publications published from 2000 to 2018 and retrieved from bibliographic databases and through a process of snowballing.

The authors found several alternative conceptualizations of a BM at a network level, which highlighted different elements as core components. Based on this, our findings suggest the literature has a fragmented view of what the BM concept entails at a network level, and of which actors are relevant. Conversely, there is a consensus that a single-firm view is inadequate for describing and studying joint value architectures due to its inability to consider all involved actors and their activities and resources. Therefore, a network-oriented view, as a relational aggregator, is a possible way forward.

The study contributes to the current understanding of a BM concept at a network level and suggests three viewpoints from which to interpret value architectures at different levels of analysis: single-firm view, dyadic-level view, and network-oriented view. Furthermore, the authors highlight several gaps to be studied and provide avenues for future research opportunities for scholars.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kth:diva-264588DOI: 10.1108/JBIM-06-2019-0292OAI: oai:DiVA.org:kth-264588DiVA, id: diva2:1374458
Funder
Swedish Retail and Wholesale Development Council
Note

QCR 20191205

Available from: 2019-12-01 Created: 2019-12-01 Last updated: 2020-02-21Bibliographically approved
In thesis
1. Going digital: Business model innovation in omni-channel retailing
Open this publication in new window or tab >>Going digital: Business model innovation in omni-channel retailing
2019 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Over the last ten years, digital technologies have had immense effect on the way we live and work, on organizational forms, and on industrial trends. These effects have not left retail industries and their various actors untouched, but have rather forced them to adapt to the changing environment. At the same time, the digital age has brought new organizations that have leveraged ubiquitous Internet access and the pervasive adoption of smartphones which created new, previously non-existent mobile-based services. With these changes emerged the phenomenon of retail digitalization, a process of ongoing change through the integration of digital, primarily mobile, technologies into retailing.

Although the depicted transformation offers multifaceted opportunities for advancing organizational growth, it also represents fundamental challenges to our understanding of the dynamics of organizational change, intertwined with changes at both higher (inter-organizational) and lower (intra-organizational) levels. In particular, this thesis addresses the business model innovation efforts of retailers across different industry segments, as well as those of mobile payment providers as key partners of retailers in the complex and increasingly networked empirical context. Through the exploratory case-based research, this thesis makes three contributions. The first relates to the contribution to retailing literature by employing a business model perspective to emphasize particularly important aspects of the emerging transition to omni-channel retailing that allows the customer to engage with a retailer whenever and however they wish to. These are seamless and experiential shopping as a new value proposition, the use of technology-mediated interfaces to enhance customer experience, integrated data analytics as a potential source of competitive advantage, and the importance of partnerships for successful value delivery. Secondly, this thesis contributes to the emerging discussions on the dynamics of business models by providing empirical findings of the business model innovation process. Finally, this thesis suggests that a business model should be seen as a relational aggregator at a network level, i.e. a device to explain the interconnectedness of companies in the digital age, and highlights the need for a network-oriented view of business model innovations in such an environment.

Abstract [sv]

Under de senaste tio åren har samhällets digitalisering haft en omfattande inverkan på både vårt sätt att leva och arbeta men även på organisationsstrukturer och industriella trender. Denna inverkan har även påverkat detaljhandeln och dess aktörer på ett fundamentalt sätt och tvingat dem anpassa sig till en ständigt förändrande affärsmiljö. Samtidigt har den digitala tidsåldern medfört nya organisationer som har utnyttjat tillgången till internet och den stora användningen av smartphones för att skapa tidigare obefintliga mobilbaserade tjänster. I samband med detta uppstod fenomenet digitaliserad detaljhandel genom en förändringsprocess byggd på integration av digital, främst mobil, teknik i detaljhandeln.

Även om denna omvandling erbjuder mångfacetterade möjligheter till organisatorisk tillväxt, representerar den också grundläggande utmaningar för hur vi ska förstå dynamiken inom organisationsförändringar som är sammanflätade med förändringar både mellan (interorganisatoriska) och inom (intraorganisatoriska) företag. Denna avhandling berör primärt affärsmodellsinnovationer av detaljister i flera olika branscher och av mobilbetalningsleverantörer, vilka är nyckelpartners till detaljisterna i den komplexa och alltmer nätverkande affärsvärlden. Studien har flera bidrag där det första bidrar till detaljhandelslitteraturen genom att tillämpa ett affärsmodellperspektiv för att betona särskilt viktiga aspekter av en handlares övergång till omni-channel retailing som gör det möjligt för kunden att samarbeta med en återförsäljare när och hur de vill. Detta innebär exempelvis sömlös och upplevelsefokuserad shopping som en ny värdeproposition, användning av teknologimedierade gränssnitt för att förbättra kundupplevelsen, integrerad dataanalys som en potentiell källa till konkurrensfördelar samt vikten av partnerskap för att framgångsrikt leverera ett mervärde. Det andra bidraget bygger på nya diskussioner om affärsmodellers dynamik genom att tillhandahålla empirisk data om innovationsprocesser kopplat till affärsmodeller. Slutligen föreslår avhandlingen att affärsmodellen ska ses som en relationell aggregator, dvs. en mekanism som förklarar sammankopplingen av företag i en digital tidsålder, och därmed belyser behovet av en nätverksorienterad förståelse av affärsmodellinnovationer i en sådan miljö.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology, 2019. p. 240
Series
TRITA-ITM-AVL ; 2019:42
National Category
Business Administration
Research subject
Industrial Economics and Management
Identifiers
urn:nbn:se:kth:diva-264951 (URN)978-91-7873-407-8 (ISBN)
Public defence
2020-01-31, Ångdomen, Osquars backe 31, Stockholm, 13:00 (English)
Opponent
Supervisors
Projects
EDIM - European Doctorate in Industrial Management
Available from: 2019-12-17 Created: 2019-12-09 Last updated: 2019-12-17Bibliographically approved

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Jocevski, MilanArvidsson, NiklasGhezzi, Antonio

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