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Tokenism Revisited: When Organizational Culture Challenges Masculine Norms, the Experience of Token Is Transformed
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Organization and management.ORCID iD: 0000-0001-6587-5711
2020 (English)In: European Management Review, ISSN 1740-4754, E-ISSN 1740-4762Article in journal (Refereed) Published
Abstract [en]

Extant research on tokenism has documented the adverse consequences for employees in minority positions and how women's possibility of action is constrained in male-dominated contexts. We present an in-depth qualitative case study of a male-dominated organization in a masculine industry in which, despite all expectations, the experience of tokenism for minority women is ambiguous. Furthermore, these women also display a strong agentic role in an organization in which culture favours gender equality. This case reveals an aspect previously overlooked in studies of tokenism: the importance of organizational culture. By exposing and challenging the implicit masculine norm through its organizational culture, this organization actively engages in the change of gendering processes and contributes to establishing an alternative norm. Theoretical contributions show the impact of normative control on the experience of tokens, and how it provides a frame for action toward gender equality.

Place, publisher, year, edition, pages
Wiley-Blackwell , 2020.
Keywords [en]
change agents, gender equality, masculine norm, normative control, organizational culture, Tokenism
National Category
Gender Studies
Identifiers
URN: urn:nbn:se:kth:diva-267992DOI: 10.1111/emre.12385ISI: 000506852500001Scopus ID: 2-s2.0-85077867401OAI: oai:DiVA.org:kth-267992DiVA, id: diva2:1417523
Note

QC 20200329

Available from: 2020-03-29 Created: 2020-03-29 Last updated: 2020-03-29Bibliographically approved

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Holgersson, Charlotte

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