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Employer branding in the IT industry: An employer view
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Industrial Marketing and Entrepreneurship.
2019 (English)In: Proceedings 43rd IEEE Annual Computer Software and Applications Conference, COMPSAC 2019, 2019Conference paper, Published paper (Refereed)
Abstract [en]

Our previous paper "How do Employers conceptualize characteristics of employer branding in the IT industry?" demonstrated an eight value proposition for employer branding. This work was focused primarily on current and former information technology employees. As an extension to that work, the discussion will focus on a follow-up study examining the characteristics of successful employer branding from the employer perspective.

Place, publisher, year, edition, pages
2019.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-268255DOI: 10.1109/COMPSAC.2019.00084Scopus ID: 2-s2.0-85072707368OAI: oai:DiVA.org:kth-268255DiVA, id: diva2:1425480
Conference
2019 IEEE 43rd Annual Computer Software and Applications Conference (COMPSAC), 15-19 Jul 2019
Note

QC 20200421

Available from: 2020-04-21 Created: 2020-04-21 Last updated: 2020-05-02Bibliographically approved

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No full text in DiVA

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Publisher's full textScopushttps://ieeexplore.ieee.org/document/8754049/authors#authors

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Dabirian, Amir

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