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Seamless and personalized connectivity for carsharing services: A Concept Framework and Proposed Solutions
KTH, School of Engineering Sciences in Chemistry, Biotechnology and Health (CBH), Biomedical Engineering and Health Systems, Ergonomics.
2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

With the development of information and communication technology (ICT), car sharing becomes more and more popular. It is a short-term car rental service and Volvo entered this market in 2019. The purpose of this thesis is to design for a seamless and personalized experience for car sharing users with the smartphone.

A literature overview and user interviews were performed to get a general understanding of the user groups, usage patterns of the car sharing service and their experience of connecting the smartphones to the car. Two user tests were made to iterate the design and get to know users’ opinions about the design concepts. Personas and scenarios were built up and that made the basis for the design of user interfaces on the car-sharing apps and the \ac{IVI}. As a result, a concept solution was brought up. The general process of the car sharing service was: booking a car, finding a car, getting onboard, picking up friends, and getting offboard. For drivers, they can find and unlock the car seamlessly with the phone, get onboard with all preferred settings applied, safely log into the IVI system, easily pick up friends by seeing their position, and clear personal data when they return the car. For passengers, they can see the position of the car and estimated arrival time, scan a QR code to turn their phones to a remoter of the IVI system, directly send a destination to the IVI system, and share their favorite music. Nearly all the users liked the designed functions in the tests but the adoption of the service was mainly affected by two factors. One was privacy concerns and the other was function value. Users made a choice of how important more functions were compared with sequences regarding loss of privacy. More future research needs to be done to further validate the findings of this thesis and achieve the designed experience.

Place, publisher, year, edition, pages
2020. , p. 58
Keywords [en]
Car Sharing, User Study, Connectivity, Concept Design, Experience Design
National Category
Medical Modelling and Simulation
Identifiers
URN: urn:nbn:se:kth:diva-289232OAI: oai:DiVA.org:kth-289232DiVA, id: diva2:1521389
External cooperation
Volvo Cars
Subject / course
Ergonomics
Educational program
Master of Science - Technology, Work and Health
Supervisors
Examiners
Available from: 2023-08-21 Created: 2021-01-22 Last updated: 2025-02-09Bibliographically approved

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fulltext(7204 kB)377 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
  • rtf