We study Jordan types of linear forms for graded Artinian Gorenstein algebras having arbitrary codimension. We introduce rank matrices of linear forms for such algebras that represent the ranks of multiplication maps in various degrees. We show that there is a 1-1 correspondence between rank matrices and Jordan degree types. For Artinian Gorenstein algebras with codimension three we classify all rank matrices that occur for linear forms with vanishing third power. As a consequence, we show for such algebras that the possible Jordan types with parts of length at most four are uniquely determined by at most three parameters.