kth.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Unleashing the Potential: Investigating the Effects of an Extended Museum Visit Concept on Visitor Experience and Behavior: A Case Study on Using AR Technology to Extend the Museum Visit
KTH, School of Electrical Engineering and Computer Science (EECS).
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Det Förlängda Museibesöket: En Undersökning av ett Koncepts Effekter på Besökarnas Upplevelse och Beteende : En Fallstudie om Användningen av AR-teknologi för Att Förlänga Museibesöket (Swedish)
Abstract [en]

Museums contribute to the cultural landscape of a country. To attract visitors, museums should embrace new technology and constantly expand their offerings. This projects desired outcome was to develop a post-visit experience that would enhance visitor satisfaction, increase the likelihood of revisits, and encourage visitors to share their experiences with others. The design concept heavily relied on the principles of Experience Economy theory. In the proposed study, visitors at Tekniska museet in Stockholm got to, for 48 hours, farm a cell at home using an Augmented Reality (AR)-based smartphone application. The proposed application’s effectiveness was compared to that of visitors who did not utilize the application during the same 48-hour period. However, based on the study’s findings, there was no statistically significant improvement in overall satisfaction, short-term or long-term revisit intentions, or word-of-mouth intentions among the participants who engaged with the AR experience. Several factors could have contributed to this outcome, such as suboptimal user experience within the application, technical difficulties, and the limited duration of the testing period. Nevertheless, the results did indicate a positive attitude toward the general concept of "bringing the museum home." This suggests that museums should further explore the potential of such approaches, despite the specific implementation in this study not yielding the desired outcomes.

Abstract [sv]

Museer bidrar till ett lands kulturella landskap. För att locka besökare bör museer omfamna ny teknik och ständigt expandera sitt utbud. Projektets mål var att utveckla en upplevelse som skulle förbättra besökarnas tillfredsställelse med besöket, öka sannolikheten för å terbesök och uppmuntra besökarna att dela sina upplevelser med andra. Designkonceptet byggde starkt på principerna i Upplevelseekonomi-teori. I studien fick besökare på Tekniska museet i Stockholm möjlighet att, efter sitt besök, under 48 timmar odla en cell hemma med hjälp av en AR-baserad smartphoneapplikation. Den föreslagna applikationens effektivitet jämfördes med besökare som inte använde applikationen under samma 48-timmarsperiod. Studiens resultat visade ingen statistiskt signifikant förbättring av total tillfredsställelse, kortsiktiga eller långsiktiga återbesöksavsikter eller avsikter att rekommendera upplevelsen till andra. Flera faktorer kan ha bidragit till detta resultat, såsom bristande användarupplevelser i applikationen, tekniska problem och den begränsade testperioden. Trots detta visade resultaten en positiv inställning till den generella idn om att "ta museet hem". Detta tyder på att museer bör fortsätta utforska potentialen med sådana tillvägagångssätt, trots att den specifika implementationen i denna studie inte gav ö nskade resultat.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology , 2023. , p. 22
Series
TRITA-EECS-EX ; 2023:579
Keywords [en]
Museum experience, Experience Economy, Extended Museum Visit, Augmented Reality, Experimental Marketing
Keywords [sv]
Museiupplevelse, Upplevelseekonomi, Det Förlängda Museibesöket, Förstärkt Verklighet, Experimentell Marknadsföring
National Category
Computer Sciences Computer and Information Sciences Computer and Information Sciences
Identifiers
URN: urn:nbn:se:kth:diva-335112OAI: oai:DiVA.org:kth-335112DiVA, id: diva2:1793353
External cooperation
Tekniska museet
Supervisors
Examiners
Available from: 2023-09-14 Created: 2023-08-31 Last updated: 2025-02-18Bibliographically approved

Open Access in DiVA

fulltext(4846 kB)544 downloads
File information
File name FULLTEXT02.pdfFile size 4846 kBChecksum SHA-512
1b6b4c86da34945d7fcc3ff5936118cf54c1ed06137ac3162a9665e98b7acec39824260dbebd18ccf48cb1ea3869a71106df69aee4ba1c4c962a99833057e8a5
Type fulltextMimetype application/pdf

By organisation
School of Electrical Engineering and Computer Science (EECS)
Computer SciencesComputer and Information SciencesComputer and Information Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 544 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 630 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf