Design of a sustainable and economical composite structure is challenging due to the often contradicting design drivers such as energy consumption and cost. Therefore, predicting the environmental and economic impact in the early stages of product design results in the significant reduction of energy consumption and cost. Consequently, the impact of contrasting objectives on an optimized carbon fibre reinforced polymer (CFRP) demonstrator is evaluated in this study. This evaluation is performed by integrating a predictive life-cycle assessment and costing framework in a multi-objective optimization methodology. The varying design configurations include designs with and without stiffeners. Furthermore, the impact of end-of-life allocation on the optimized design is also evaluated in this study. The results show a marked difference between the energy consumption of the various optimized designs with energy optimization producing the most efficient solution. However, the mass of the demonstrator increases by 7–9 kg across the different design configurations when the closed loop allocation model is implemented. Consequently, the results show the importance of selecting an appropriate EOL allocation methodology in evaluating the energy consumption of a product. The results also show that the parameters driving the energy consumption (mass and material configuration) and cost (complexity and manufacturability) are varied and often contrasting. The differences in mass, cost, and energy optimized designs further reinforces the importance of coupling cost and energy evaluation in design of sustainable products. Finally, the study demonstrates the need for a holistic life-cycle based assessment in early stage sustainable product design.