Lighting as a brand mechanism: Redefining the nighttime identity of Cartago
2024 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Abstract [en]
This thesis presents an analysis and an architectural lighting design for the city of Cartago, Costa Rica. The main objective is to understand the historic, social and religious context to generate a lighting strategy that complements and enhances the identity of the city.
Through a meticulous approach in Las Ruinas, an emblematic heritage space, and in the adjacent Plaza Mayor, a lighting plan is developed that not only preserves and highlights the historical richness, but also promotes a strengthening in the nocturnal social dynamics that take place in this urban space.
This study analyzes in detail the implications of a lighting strategy focused on enhancing the brand of a place, providing a replicable and adaptable model to other spaces in the city, enhancing its perception and experience, both for locals and visitors.
Through this lighting design strategy, the project aims to strengthen the image of Cartago, reflecting its values of innovation and respect for heritage and nature. Also, it seeks to function as a reference model and provide a starting point for something that could eventually be developed in the city of Cartago or extended to other cities in the country.
Place, publisher, year, edition, pages
2024.
Series
TRITA-ABE-MBT-24283
Keywords [en]
urban lighting, urbanism, light branding, architectural lighting, light identity
National Category
Architecture
Identifiers
URN: urn:nbn:se:kth:diva-352491OAI: oai:DiVA.org:kth-352491DiVA, id: diva2:1894356
Subject / course
Architecture
Educational program
Master of Science - Architectural Lighting Design
Supervisors
Examiners
2024-09-032024-09-032025-02-24