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Mobile Advertising: A Case study of Mobile advertising Solutions
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.
KTH, School of Computer Science and Communication (CSC), Media Technology and Graphic Arts, Media.
2009 (English)Independent thesis Basic level (university diploma), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults.

The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobile advertising and the inertia of mobile advertising andthis is discussed in the conclusion.

Place, publisher, year, edition, pages
2009. , 46 p.
Series
ISRN-KTH/CSC/E--09/022--SE, ISSN 1653-5715
Keyword [en]
Mobile Advertising, Operators, Global Markets
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kth:diva-11813OAI: oai:DiVA.org:kth-11813DiVA: diva2:283310
Presentation
(English)
Uppsok
Technology
Supervisors
Examiners
Note
QC 20100708Available from: 2010-07-08 Created: 2009-12-23 Last updated: 2010-07-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
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  • Other locale
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Output format
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