Mobile Advertising: A Case study of Mobile advertising Solutions
Independent thesis Basic level (university diploma), 15 credits / 22,5 HE creditsStudent thesis
This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults.
The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobile advertising and the inertia of mobile advertising andthis is discussed in the conclusion.
Place, publisher, year, edition, pages
2009. , 46 p.
, ISRN-KTH/CSC/E--09/022--SE, ISSN 1653-5715
Mobile Advertising, Operators, Global Markets
Engineering and Technology
IdentifiersURN: urn:nbn:se:kth:diva-11813OAI: oai:DiVA.org:kth-11813DiVA: diva2:283310
QC 201007082010-07-082009-12-232010-07-08Bibliographically approved