Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Real Estate Development: A Customer Perspective
KTH, School of Architecture and the Built Environment (ABE), Real Estate and Construction Management.
2009 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County.

Since the Latham report (Latham, 1994), there has been considerable debate about the need for an increased focus on the end customer in the construction process. The housing sector in Sweden has a strong tradition in focusing on construction and project management issues and less on customer satisfaction. Similar findings have been reported in ‘Skärpning gubbar’ (Swedish Government Official Report, 2002) and recently, ‘Sega gubbar’ (Byggkommisionen, 2009), which show that attitudes and processes in the housing sector in Sweden have not really changed since the initial report in 2002. From the perspective of consumer-oriented research in residential development, this issue concerns the ability to understand why customers buy (cognition), what they want (the product) and how the message, relating the product to the consumer, should be formulated (marketing). Investment decisions could be improved if developers ask what kind of values have proved to be important for residents and buyers for a specific type of residential development, what the functional and psychological consequences they are looking for are, and then ask what kind of product attributes can be provided, given economic constraints.

Paper one shows the main activities in how to provide needed facilities and their relationship to the end users’ core business. Paper two shows how the laddering technique can be used to elicit buyers’ beliefs about the built environment, according to the means-end chain theory. The means-end chain theory postulates that buyers purchase a product because it satisfies personal values and desired consequences, which from their perspective are more important than product attributes. Paper three shows the development of a multi-item attitude scale. This scale identifies five key dimensions that are important for the customer when deciding to purchase an apartment in a residential development. The dimensions are: urban environment, architecture, safety, relaxation and liveliness. Paper four shows structural modelling evidence supporting the theoretical assumption that personal values have an impact upon expectations and perceived performance. The structural sub-models show that if perceived performance is increased, customers’ satisfaction will be positively affected. During our research, we have not found any current knowledge in the construction industry in Sweden on how to investigate and measure customers’ values and their beliefs, or how to model customers’ evaluation of product performance using structural equations.

[1] Besqab, JM, NCC, Stockholm municipality, Solna municipality, Sollentuna municipality, Swedbank, Upplands-Väsby municipality, Veidekkke.

Place, publisher, year, edition, pages
Stockholm: KTH Royal Institute of Technology, 2009. , 232 p.
Series
TRITA-BFE, ISSN 1104-4101 ; 2009: 89
Keyword [en]
Residential development, customer satisfaction, means end chain theory, laddering, structural equation models
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-12158ISBN: 978-91-977302-6-6 (print)OAI: oai:DiVA.org:kth-12158DiVA: diva2:304086
Public defence
2009-12-15, L1, Drottning Kristnas väg 30, Stockholm, 10:00 (English)
Opponent
Supervisors
Projects
Formas 244-2004-183
Note

QC 20100729

Available from: 2010-03-22 Created: 2010-03-17 Last updated: 2017-01-18Bibliographically approved
List of papers
1. A model integrating the facilities management process with the building end user’s business process (ProFacil)
Open this publication in new window or tab >>A model integrating the facilities management process with the building end user’s business process (ProFacil)
2004 (English)In: Nordic Journal of Surveying and Real Estate Research, ISSN 1459-5877, E-ISSN 2341-6599, Vol. 1, no 2Article in journal (Refereed) Published
Abstract [en]

The ProFacil model is a generic process model defined as a framework model showing the links between the facilities management process and the building end user’s business process. The purpose of using the model is to support more detailed process modelling. The model has been developed using the IDEF0 modelling method.The ProFacil model describes business activities from the generalizedpoint of view as management-, support-, and core processes and theirrelations. The model defines basic activities in the provision of a facility.Examples of these activities are “operate facilities”, “provide new facilities”, “provide rebuild facilities”, “provide maintained facilities”and “perform dispose of facilities”. These are all generic activitiesproviding a basis for a further specialisation of company specific FM activities and their tasks. A facilitator can establish a specialized process model using the ProFacil model and interacting with company experts to describe their company’s specific processes. These modelling seminars or interviews will be done in an informal way, supported by the high-level process model as a common reference.

Keyword
Process model, Facilities Management, Construction
National Category
Environmental Analysis and Construction Information Technology Economics and Business
Identifiers
urn:nbn:se:kth:diva-14259 (URN)
Note
QC 20100729Available from: 2010-07-29 Created: 2010-07-29 Last updated: 2017-12-12Bibliographically approved
2. Customers' perspectives on a residential development using the laddering method
Open this publication in new window or tab >>Customers' perspectives on a residential development using the laddering method
2010 (English)In: Journal of Housing and the Built Environment, ISSN 1566-4910, E-ISSN 1573-7772, ISSN 1566-4910, Vol. 25, no 1, 37-52 p.Article in journal (Refereed) Published
Abstract [en]

Residential development is closely related to the question why some people buy in certain residential developments and others do not. The reason is obvious: if the product is not appreciated by consumers they will search for another alternative which will decrease the estimated market share for a specific residential project. The main idea in this study is to increase our understanding of how to design and build more attractive residential developments by evaluating buyers' needs and preferences. Research concerning the means-end chain theory and the laddering technique has been quite extensive in the food industry but examples in residential development are rare. Laddering interviews were made with respondents who visited open house sales of a tenant-owned apartment on sale. We hypothesize that there exists a difference between bidders and non-bidders regarding their beliefs of functional and psychological consequences and abstract personal values. In our study we did not find any major difference in terminal values, but instrumental values do differ. This is true also for abstract product attributes and functional and psychological consequences. Professional developers and planners were able to use the beliefs of bidders and non-bidders to decide on a re-design of specific locations in the residential development of Frosunda, north of Stockholm, Sweden.

Keyword
Residential development, Conceptual design, Means-end chains theory, Laddering
National Category
Environmental Analysis and Construction Information Technology Economics and Business
Identifiers
urn:nbn:se:kth:diva-14260 (URN)10.1007/s10901-009-9170-0 (DOI)000283312800003 ()2-s2.0-77949307507 (Scopus ID)
Note

QC 20100729

Available from: 2010-07-29 Created: 2010-07-29 Last updated: 2017-12-12Bibliographically approved
3. Measuring the perceived performance of a residential development
Open this publication in new window or tab >>Measuring the perceived performance of a residential development
2010 (English)In: Journal of Place Management and Development, ISSN 1753-8335, Vol. 3, no 1, 38-56 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to investigate whether residential buyers' beliefs about the built environment in a specific place influence their willingness to buy in a large-scale real-estate development (RED) by developing and testing a new attitude scale.

Design/methodology/approach – The empirical study is carried out in two phases. The first phase is a qualitative laddering study to capture the beliefs of potential buyers visiting open sales of apartments on sale in the RED of Frösunda, Sweden. In the second phase, a multivariate analysis is carried out to identify and measure factors that have an influence on their willingness to buy.

Findings – Five factors are found that describe buyers' beliefs about the built environment: urban environment, architecture, relaxation, safety and liveliness. Buyers' and non-buyers' attitudes towards these factors vary depending on the characteristics of the built environment. The means-end chain model and laddering technique proves useful in eliciting beliefs that describe how a particular place is perceived by potential buyers.

Research limitations/implications – These findings stem from one case study and a retest should be made using an independent sample to assess the generalisation of the scale.

Originality/value – This paper demonstrates novel research using the laddering technique, how real-estate buyers' attitudes and their evaluation of performance of the built environment vary depending on location. Practitioners will have a new tool for RED, if the RED scale proves to be broadly applicable to access real-estate buyers' evaluation of the performance of a residential development.

Keyword
Attitudes, Beliefs, Real estate, Residential property, Social environment, Sweden
National Category
Civil Engineering Economics and Business
Identifiers
urn:nbn:se:kth:diva-14262 (URN)10.1108/17538331011030266 (DOI)2-s2.0-84992996782 (Scopus ID)
Note

QC 20170222

Available from: 2010-07-29 Created: 2010-07-29 Last updated: 2017-02-22Bibliographically approved
4. Modelling antecedents to customers’ satisfaction in a residential development
Open this publication in new window or tab >>Modelling antecedents to customers’ satisfaction in a residential development
(English)Manuscript (preprint) (Other academic)
National Category
Environmental Analysis and Construction Information Technology Economics and Business
Identifiers
urn:nbn:se:kth:diva-14263 (URN)
Note
QC 20100729Available from: 2010-07-29 Created: 2010-07-29 Last updated: 2010-07-29Bibliographically approved

Open Access in DiVA

fulltext(3246 kB)1839 downloads
File information
File name FULLTEXT01.pdfFile size 3246 kBChecksum SHA-512
6994004f357fdd10cfbea1d98e5d5821e88848261500a76fb4fe53032d85502a930387a7f41f8093e2048a420e6a7521e07f1c375a1147fcb6319d37c540b31e
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Lundgren, Berndt
By organisation
Real Estate and Construction Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 1839 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 853 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf