Attraktivitet. En fördjupning av attraktivitetsbegreppet i Botkyrka kommun.
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
An attractive place, what is it? Many cities and municipalities say that they aim to be attractive and the word is very common in master plans for cities. Attractiveness is a term used increasingly in various contexts, despite the fact that there is no direct description of it. Attractiveness is a rather diffuse and vague concept that easily can be misunderstood when people not really know the meaning of it. What is seen as attractive, however, can be highly subjective. There are a lot of existing theories about what attractiveness is and which factors that may contribute to the ttractiveness. The purpose of this paper is to clarify the concept and make some kind of overall description of what this vague term could mean. By going into some theories about what it may be, the first part of the paper will have the purpose to clarify what the term actually could mean, the factors that may influence and if different actors such as municipalities, entrepreneurs, tourists and individual households can add a different meaning in the term. The second part of the paper will go deeper into how the municipality Botkyrka relate to the concept. The empirical material consists of strategy documents for the municipality where the emphasis is on a documentary analysis of Botkyrka master plan. There is also an interview made with a community planner at the municipal administration in Botkyrka. In this part of the paper some conclusions will be made and answers will try to be made to the initially given issues. The conclusion of the empirical material is among others that much of the existing theories off attractiveness are consistent with the vision and work of attractiveness in Botkyrka. But apart from the existing theories could also new factors that contribute to attractiveness be identified. These included that the people that lives in a place contribute to the attractiveness of the place, this factor may contribute to segregated neighbourhoods. Another conclusion was that the location is crucial for the attractiveness of a place. Different places have different conditions to achieve attractiveness.
Place, publisher, year, edition, pages
2010. , 23 p.
IdentifiersURN: urn:nbn:se:kth:diva-24841OAI: oai:DiVA.org:kth-24841DiVA: diva2:353567